What is the difference between team coaching and group coaching? There might be coaches who don’t truly understand the distinction because these are often muddled together under the coaching umbrella. Let’s discuss these concepts and gain some clarity from an expert!

Georgina Woudstra is a Master Certified Coach who first trained as a coach back in 1992. She works with senior leadership teams and CEO’s, and is passionate about the emerging field of team coaching, especially regarding how it’s done globally. Georgina understands the need for distinct competencies for group and team coaching to help us be clear about what we need to do as coaches within that framework. She explains the differentiators between facilitation, group coaching, and team coaching, which are things that sometimes are grouped together under the same broad coaching umbrella. Georgina shares about the distinctions of these aspects of coaching and the roles the coach should play.

Show Highlights:

  • In Georgina’s coaching journey, she went from entrepreneur to graduate student, and it was the field of coaching that captured her interest
  • The shift she made from a consulting focus to a coaching focus—and who her first clients were
  • How Georgina found her niche and her coaching sweet spot–to bring the value
  • The bumpy ride, working with C-suite leaders, and how it brought her into group and team coaching
  • How she learned and saw that organizations weren’t getting the value from their senior leaders
  • Even today, team coaching is still in its genesis
  • The differentiators between a group and team coaching:
    • Group coaching is focused on the individual and is done in a group, where the members benefit from learning together collectively
    • Team coaching is for an interdependent entity that works together toward collective outcomes
  • Examples of a group and team coaching
  • How a leader can create added value when a group begins to work together toward common goals and purpose
  • Research shows that the quality of a team’s leadership contributes at least 50% toward its effectiveness
  • The role of the coach as facilitator, consultant, trainer, teacher, and leader
  • How to structure a group coaching session to follow the client’s emerging agenda
  • How to plan and prepare for social anxiety and performance anxiety
  • Examples of what Georgina might discuss in a supervision meeting about team coaching
  • Why it’s critically important to meet the team where they are
  • Words of wisdom around contracting:
    • Be clear about the coach’s role and your philosophy and expectations
    • Be clear about requirements for the team’s leader
  • Georgina’s hope–to develop a clear concept of what team coaching is


Georgina Woudstra

Executive Coach Studio

Register for Georgina’s free webinar on Feb. 28 at 11:30 am ET 

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Senior Leadership Teams by Ruth Wageman