Today’s show is a solo episode in which I share five lessons I learned in building my business. I’m sharing an honest look at my journey as I transitioned from therapy to coaching, even the mistakes I made and the things I would do differently. I hope it helps you with the choices you make in building your business.
Show Highlights:

Mistake #1: Diminishing my differentiator

  • Why I didn’t think my background as a therapist would be a valuable asset

  • How my comfort level with struggles, emotions, and relationship dynamics helped my transition to executive coaching


  • Get clear about who you are and what you bring to the table
  • Think about your unique value, skillset, and approach
  • Do you need additional training to address deficits?
Mistake #2: Looking for a shortcut to build my coaching clientele

  • How I got certified as a productivity coach from a place of fear, and not from a passion or strength

  • How I collaborated with people that weren’t a good fit for me


  • Give yourself the room to build your business

  • Remember that just because something works for someone else doesn’t mean it’s the best fit for you

  • Think of relationship building as your biggest business builder

Mistake #3: Neglecting to get really clear on my business goals and vision

  • How I wish I had done more vision work with my 1-year, 2-year, 5-year, and 10-year plan

  • How creating a clear vision brings more clarity


  • Consider your future plans and write them down

  • Establish a partnership with a coach

Mistake #4: Building up my business through investing in programs and systems before I was ready

  •  Systems are vital but beware of costs that come along before you need that level


  • Find the right plan for you and start small at first

  • Tap into resources that will help you explore what other coaches are doing

Mistake #5: Not putting enough attention to list building

  • Now is the time to use electronic devices to bring value to clients by connecting with them

  • Why you need a healthy email list of clients and prospects


  • Keep your business pipeline full with giveaways or lead magnets

  • Start intentionally building your list today!