We know that social media interaction is a vital part of the coaching profession. However, many questions remain about how to handle social media in the best way. Today’s show gives you insight and perspective on increasing your value and visibility on LinkedIn. Join us to learn more!
Kyle Elliott, MPA, CHES, is the founder, career coach, and professional resume writer behind CaffeinatedKyle.com. As a result of working with Kyle, senior managers and executives have landed jobs at Facebook, LinkedIn, Amazon, Google, Microsoft, and nearly every other Fortune 100/500 company. Not only have his clients found jobs as a result of working with Kyle, but they have landed jobs that bring them happiness and fulfillment. As a trusted career expert, Kyle’s words have been featured on Business Insider, Forbes, Fast Company, The Muse, and Ladders, among dozens of other leading publications. He is an official member of the invitation-only Forbes Coaches Council, a member of the Gay Coaches Alliance, and a Certified Health Education Specialist (CHES).
● How Kyle came into the work he does today–totally by accident
● Tips for using LinkedIn in a coaching way:
○ Use your profile to set yourself apart and build trust with clients
○ Use high-level numbers, facts, and testimonials to let people know why they should work with you
○ Create content from repurposed blog posts, articles, and podcasts or from something you are doing today that demonstrates your coaching skills
● How people connect and engage with each other through LinkedIn
● Why it’s important to show your personal side in addition to your professional side because your clients want to see who you are
● Kyle’s success stories about LinkedIn posts that stem from his attempts to be authentic, transparent, and vulnerable
● Why you cannot overlook the value of former clients
● How to create a community through engaging with other people’s content in a thoughtful manner
● Why you should always respect LinkedIn connections and build relationships without taking advantage; Kyle says you can’t go wrong if you look to add value to the other person
● Why we have to take more risks to have more great things happen as we share ourselves with the world
● Kyle’s parting advice: “Don’t feel compelled always to have original content. Share what you are already doing. Remember, ‘document, don’t create’.”