If you are a new coach just starting your career, you’ll find in today’s episode what I wish someone had taught me many years ago. We need help focusing our attention on the most productive steps in building a coaching business. Let’s learn more about strengthening the four pillars of your thriving coaching business!

Lee Chaix McDonough is the founder of Coach with Clarity, a training and education company for life and business coaches. She hosts her podcast, Coach with Clarity, and is the author of an Amazon #1 bestseller, ACT on Your Business: Braving the Storms of Entrepreneurship and Creating Success Through Meaning, Mindset, and Mindfulness. While originally a clinical social worker and healthcare professional, Lee has leveraged those skills into her next career as a credentialed coach. 

Show Highlights:

  • Why Lee is passionate about working with coaches
  • How Lee formulated the Four Pillars
  • The Four Pillars:
    • Identity–Who do I want to be as a coach? What do I want to be known for?
    • Audience–Who do I most want to serve? 
    • Approach–What is it like to work with me as a coach?
    • Offer–What results will my client receive when they pay for my coaching services?
  • A closer look at Identity and how to get clear about roles, core values, alignment, and expressing what matters most
  • How the Valued Living Questionnaire (VLQ) can help clarify your core values (and your clients’ core values)
  • Why we may see shifts in our identity as we grow and change over time through our lives


Connect with Lee:  Website, LinkedIn, Facebook, Coach with Clarity Podcast, and Lee’s book

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Email me at meg@afocusonresults.com. I’d love to hear from you!