Have you wondered how you can use paid advertising in your coaching business? Experts abound on this topic with a multitude of opinions about how to best grow your business. My goal is to give you valuable information to aid in making the best decisions for you, and running paid ads is, without a doubt, the best way to grow your business. Want to know more? Join us for today’s STaR Coach Show!

In 2013, Luke Charlton (aka The Aussie Hermit) decided to quit his comfortable six-figure-per-year government job, move halfway around the world, and start an online business as a coach. Thinking he knew enough about marketing to survive in one of the most expensive cities in the world (London), he quickly realized this online thing wasn’t as easy as it looked. Through years of trial and error that left him struggling and nearly going bankrupt, Luke finally discovered the formula for online success. Since then he has helped over 4,000 coaches grow their businesses online. In addition, he has been featured in The Six-Figure Coach Magazine, has spent over $16 million on advertising, has helped clients generate over $50 million in sales, and has written winning ads for world-leading experts such as Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, and many more. Now he spends his days as a hermit living somewhere near Byron Bay as he runs his ad agency and teaches other coaches how to get consistently high-paying clients with paid advertising. 

Show Highlights:

  • Luke’s advice about profitably scaling your ad campaigns:
    • Start with your message. 
    • Know your market.
    • Link your program to what the market wants.
    • Connect your message to the market.
  • How Luke structures sales funnels to provide a solution for the market
  • Luke’s example of sales ad success through addressing a market fear and providing a solution
  • Tips on how to “go to the market”
  • How to take a beginner mindset in starting to run paid ads
  • How to assess your KPIs when running paid ads by tracking your cost per appointment, cost per click, and cost per opt-in
  • What success looks like in running paid ads
  • How to optimize your closing rate success


Connect with Luke Charlton: Website and LinkedIn

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