Coaches have the opportunity to make a lasting impact, but we often struggle to find numerical ways to back up our promise. That is why Return On Investment (or ROI) is such a hot topic right now! If you are like many coaches who want to know a little more about ROI and why it will benefit your coaching practice, this is the episode for you. Today, I have Dr. Catherine Oleksiw with me to explain why ROI is important for coaches and share a few tools of the trade. Catherine has graciously provided a free handout for you to download, located on the resource tab at

Dr. Catherine Oleksiw works across sectors – with business, government, nonprofits and philanthropy, and higher education leadership – in assessing change.  With over 30 years in leadership roles in government, higher education and private industry, Catherine has led research projects for federal agencies and major foundations.  In her current consulting practice, Measured Transitions LLC, Dr. Oleksiw works with clients in co-creating systems to assess performance and program outcomes and providing technical assistance, training, and leadership coaching on strategic planning, performance measurement, evaluation, and Return on Investment (ROI).

“You want to be connecting whatever your coaching can do to an enterprise goal.”
In this episode, Catherine is going to break down the different levels of analysis that we can work through to calculate that ROI number. We will also discuss some of the challenges that calculating ROI presents. It is definitely an investment of time. You will have to do your homework! Catherine knows that the hours of study and data collection will be well worth your while. Join us today and let’s get you started on your ROI journey.
More in this episode:

  • Learn how to calculate ROI.
  • The factors that go into the study for an ROI.
  • We want to create results-based coaching.
  • You need to have the context for your coaching to understand ROI.
  • The intensity of your ROI study depends on how many levels you run through.
  • Evaluations and surveys are often included in the first level of analysis.
  • The first three levels are easier and are good points of entry for gathering a data set.
  • Analyze when and where you will need the higher levels of analysis.
  • Understand the intangible benefits that will impact ROI.
  • Learn how to get even more training on ROI.