BUSINESS BUILDING

Creating a Profitable and Sustainable Business

Creating a profitable and sustainable business allows us to create a stable foundation and income so that we can show up with confidence and calm in the coaching partnership.   When we are clear about what we do, who we serve and the value that our services provide we are more likely to attract the kind of clients that light us up and that will most benefit from our services.  This collection includes episodes that: 

 

  • Explore Business Lessons Learned from Experienced Coaches
  • Provide Social Media Strategies
  • Teach marketing strategies
  • Look at being a public speaker, author, trainer
  • Discuss personal branding
  • Dive into websites and SEO
  • Explore business foundations with organization, legal and financial management
  • Provide insights into assessments
  • Selling to Corporations

Want Clients & Income?

Dive into Business Building

421: Confident Communication: Your Key to Success with Bailey Massey
421: Confident Communication: Your Key to Success with Bailey Massey

Today’s guest is an expert in speech and communication training, and we are diving into the importance of our communication in building confidence and getting our work into the world. What an important concept for every coach to understand! Communication is everything in our effectiveness with clients and our success in putting our message out. Join us to learn practical tips for upgrading your communication!

Bailey Massey is the owner and founder of Bailey Massey Global, located in Denver, CO. She uses her expertise and master’s degree in communication to help people understand the profound influence of our voices and the ways we communicate. Bailey customizes training and coaching needs for organizations and professionals to successfully support them in meeting their goals related to speech and communication clarity, accent and dialect coaching, vocal projection, public speaking, presentation skills, non-verbal communication, internal communication, trust and relationship building, leadership and development, executive communication, cross-cultural communication, and client relationships. In this conversation, she helps us learn how we can tailor what we do and say to show up with clarity in our communication.

419: Unlocking Success: A Collaborative Conversation on Effective Coaching with Candy Motzek
419: Unlocking Success: A Collaborative Conversation on Effective Coaching with Candy Motzek

Today’s episode is an experiment. We are having a joint collaborative conversation with a fabulous coach in Canada. We are interviewing each other for our podcasts, but we are doing it simultaneously. Join us as we explore the barriers that coaches hit, our passion for coaching, and details about the coaching partnership. Join us!

Candy Motzek is a coach, business mentor, and podcast host who is passionate about helping coaches launch successful businesses. Candy hosts the She Coaches Coaches podcast and has a unique background as a former senior leader in the corporate world. She brings a wealth of knowledge and actionable insight and her specialty is in empowering intelligent professionals to launch and grow successful coaching businesses. She uses this unique blend of practical strategies and mindset mastery to help clients achieve greater clarity. Her calming and personalized approach enables coaches to play bigger, find more clients, and create meaningful and profitable success.

418: You Just Can’t Do It All with Monique Helstrom
418: You Just Can’t Do It All with Monique Helstrom

My guest is someone I’m happy for all our listeners to meet. Her amazing background and experience have uniquely positioned her to understand the role of an executive assistant. She’s here to share what she’s learned and what you should consider in bringing someone into your business to help you succeed. It’s ridiculous to think you can do IT ALL in your business! It’s okay to bring in someone to do their expert work to help propel you to further success. Today’s episode gives you tips and insights to take that next step.

Monique Helstrom worked as the “How” to Simon Sinek’s “Why” for almost a decade as she filled the role of executive assistant, producer, and “Chief of Simon” for the NY Times best-selling author and TED celebrity. She produced everything he did to inspire and scale his movement, including launching three best-selling books, developing his world-famous speaking career, and coordinating his media appearances. During this whirlwind, she had the opportunity to meet many thousands of people facing quite similar issues who asked themselves, “What do I bring to the table, and how can I use those skills to amplify a partnership, team, or organization?”

As an expert in the relationship between an executive and their assistant, Monique bridges the skill and personality gap with personalized coaching, specialized recruiting, practical strategies, and actionable insights tailored to both sides of the partnership. Her experience gave rise to a practical and honest approach to individual excellence, team collaboration, and how communication is at the center of it all.

416: Be the “Go-To” Expert with Jeff Crilley
416: Be the “Go-To” Expert with Jeff Crilley

You’ve heard it here repeatedly: “You can’t be a secret and a success.” Getting yourself out there in the world in front of your audience is the key to success for your coaching business. Today’s show covers expert tips around your message, taking advantage of speaking opportunities, and upping your PR game. Join us to learn more!

Jeff Crilley left the world of news reporting to start the country’s first all-journalist PR firm. As the founder and CEO of Real News PR, Jeff is an expert in getting in front of people with your message, and he regularly appears on numerous media outlets. This award-winning reporter and podcaster has dedicated his career to helping small business owners, and his top-notch team of journalists and marketing experts help clients build brand awareness that makes an impact.

415: Strategic Self-Investment: Grow and Thrive with Meg Rentschler, MSW, PCC
415: Strategic Self-Investment: Grow and Thrive with Meg Rentschler, MSW, PCC

When was the last time you decided to invest in yourself and felt good about how it moved the needle toward your goals? On the flip side, you may have felt disappointed when an investment turned out to be a waste of time and effort—and no one wants to feel that way. I believe there is a strategy to help us focus on opportunities to invest in ourselves that pay off and deliver the desired results. Let’s take a closer look!

413: Upgrade Your Leadership Operating System with Eric Pfeiffer
413: Upgrade Your Leadership Operating System with Eric Pfeiffer

Does your leadership operating system need an upgrade? We often upgrade the operating systems on our phones and computers, but what about our leadership style? Today’s guest joins us from San Diego to discuss upgrading your leadership operating system. Join us to learn more!

Eric Pfeiffer is a co-founder and senior consultant at MPWR Coaching, focusing on executive coaching, team coaching, and leadership development. Eric has empowered thousands of leaders worldwide to become the best leaders of themselves and others, and he believes that the best leaders are made, not born. He founded MPWR Coaching to expand his efforts to unlock leaders’ potential so they can grow their organizations and teams in new, never-imagined ways. Eric is the author of Transform Your Trajectory and Leadership Gravitas, two incredible leadership books that are the basis for our conversation today.

412: Sacred Focus: Integrating Faith and ADHD Coaching with Heidi Fishbein, PCC
412: Sacred Focus: Integrating Faith and ADHD Coaching with Heidi Fishbein, PCC

As a Christian, I want to have the right filter for information to help people in my community and my church community because there are so many families affected by diagnoses like ADHD, autism, and sensory processing issues. Many of these families are isolated without much support in place. We are talking about the importance of finding your ideal audience and the importance of the coaching partnership. Join us to learn more!

Heidi Fishbein is a sought-after ADHD coach, speaker, and Christian life coach. She holds a PCC through the ICF and is passionate about empowering women and families to navigate life’s challenges that come with ADHD. As the Assistant Director of Training at the International ADHD Coach Training Center, Heidi is an expert who teaches and mentors new coaches worldwide to become great coaches and create thriving, ethical coaching practices.

411: The Dangers of Knowing: How Curiosity Saves the Day with Meg Rentschler
411: The Dangers of Knowing: How Curiosity Saves the Day with Meg Rentschler

You’ve heard the word curiosity mentioned here quite often. Because it’s an essential part of a coaching culture, curiosity is a topic that deserves a closer look. In this solo episode, we are diving into the concept of curiosity, what it means to be curious, and the pitfalls of “knowing” too much.
You’ll also hear practical tips for fostering curiosity, such as asking open-ended questions and active listening, which can improve effectiveness through curiosity. Join us!

409: From Humble Beginnings to Leadership Advocate with Dona Amelia
409: From Humble Beginnings to Leadership Advocate with Dona Amelia

Leaders develop their best skills through connection, vulnerability, and exploration. Today’s guest covers it all with enthusiasm, confidence, and genuine humility. She shares her unique journey from a small Indonesian village to a full life in entertainment, coaching, and entrepreneurship. Join us to learn more!

Dona Amelia is a multi-talented and inspiring leader, keynote speaker, and executive/life coach. As the co-founder and Member Service Director at EGN Singapore, Malaysia, and Indonesia, she leads Asia’s largest peer network for C-suite executives and entrepreneurs, embodying the qualities of a true leader and empowering women to reach new heights in leadership. Before taking on her role at EGN (Executives’ Global Network), Dona achieved remarkable accomplishments in the entertainment industry as an award-winning singer, actress, DJ, and TV host. She brings a unique blend of artistic talent, dynamic presence, and entrepreneurial skills that showcase her resilience as a leader. Her passion for making people happy and empowering others makes her a role model for women who seek to break barriers and thrive.

408: Cure Your Busy Brain with Dr. Romie Mushtaq
408: Cure Your Busy Brain with Dr. Romie Mushtaq

No matter your profession or lifestyle, you would probably agree that stress levels are at an all-time high. In our post-pandemic world, we have “busy brains” that affect us personally and impact leadership at a crisis level in organizations. Join us for today’s episode to hear an actionable approach that individuals and leaders can implement immediately for immediate stress relief and long-term wellness.

Dr. Romie Mushtaq is a triple board-certified physician, award-winning speaker, and national media expert. She mixes her unique authority in neurology, integrative medicine, and mindfulness to transform cultures and teams. Serving as the Chief Wellness Officer at Great Wolf Resorts, she uses digital solutions for whole-person wellness for over 12,000 employees. She is a leading authority in stress management and workplace wellness leadership serving professional athletes, Fortune 500 companies, and global organizations. Her TEDx talk, “The Powerful Secret of Your Breath,” has over 500,000 views, and her book, The Busy Brain Cure, is a national USA Today and Amazon bestseller.

407: The Coaching Business Flywheel with Robbie Swale
407: The Coaching Business Flywheel with Robbie Swale

I’m excited to bring you a wonderful interview with a fellow podcaster. We have many shared interests and goals, including a passion for honoring the craft of coaching. He shares the Coaching Business Flywheel with us, a valuable tool he’s created based on practical tips for successful coaching. Join us to learn how you can use these concepts for maximum impact and outreach in your coaching business!

Robbie Swale is a leadership coach, author, and podcaster whose work focuses on leading with honor and the craft of coaching. He is the founder of The Coach’s Journey and the podcast of the same name, where he interviews coaches about their journeys into coaching and how they developed successful coaching businesses, whatever that means for them. He is the creator of The Coaching Business Flywheel and has coached and mentored countless coaches through various coaching, training, and supervision programs, including The Coach’s Journey Community. Along with his direct client work, Robbie has done leadership development and coaching work for many global organizations. He is the author of the 12-Minute Method books, which include How to Start When You’re Stuck and How to Create the Conditions for Great Work.

406: Listeners Unveil Greatest Lessons Learned
406: Listeners Unveil Greatest Lessons Learned

Welcome to a very special episode! I had planned to feature this live stream with listeners to celebrate the milestone of our 400th episode, but a family emergency preempted those plans. Never fear—we are making it happen now! Listeners share what’s made the show important to them and some of their favorite episodes, topics, and guests. Join us!

405: BONUS: Launches: The Key to Success with Jeff Walker
405: BONUS: Launches: The Key to Success with Jeff Walker

Welcome to a very special episode that will help propel you forward, get obstacles out of your way, and create a formula for making the living you deserve and the impact you desire. I’m excited to share this interview with one of my mentors whose work has helped propel my business forward. You will learn so much from today’s guest! Let’s get started!

Jeff Walker is the creator of Product Launch Formula, the step-by-step process that has generated over a BILLION dollars in online launches. He teaches people how to launch online courses, membership sites, online product, and services, and his formula has literally changed the way things are sold online. Jeff started his first online business in 1996, pioneering the online launch concept. His Product Launch Formula transformed the online marketing world from the day it was released in 2005, and Jeff and PLF have not slowed down since. Now, the Product Launch Formula brand is the gold standard in the online entrepreneurial training
market. Jeff’s students have done over a billion dollars in launches in hundreds of niches and markets in dozens of countries worldwide. Jeff lives with his wife, Mary, in Durango, Colorado, and is always up for an outdoor adventure. He’s no longer quite as fast as his kids on skis or mountain bikes, but they still let him come along for the ride.

*Don’t miss out on Jeff’s once-a-year FREE masterclass! Sign up today!

403: Abundantly Successful Sales Pages with Sarah Walton
403: Abundantly Successful Sales Pages with Sarah Walton

The truth is that no one is attracted to your scarcity mindset. If you want to project magnetism in your field, you have to leave scarcity behind and embrace abundance! My guest today is a great example of success in multiple streams of services and income, and her sweet spot lies in creating sales pages that get results. Do you need a mindset adjustment and a sales page makeover? Join us to learn more!

Sarah Walton is a business coach and sales expert who has been featured on The Today Show, speaks at women’s conferences worldwide, and has helped hundreds of women start and grow businesses they love. She works with a handful of 1:1 clients, runs The Sales Mastermind, and leads her exclusive Abundance Academy for women in business. Sarah is the voice behind The Game On Girlfriend Podcast and the face of “Sarah Uncut” on YouTube, making her the go-to source for no-nonsense business coaching and real-life, mind-blowing abundance. From growing up in a low-income household with a single mom to helping moms turn their passion into a business they love while supporting their families, Sarah’s lived experience shows how women can powerfully change their lives and the lives of their families and communities. Through her successful coaching business, strategically designed to put more money in the hands of more women, Sarah has transitioned from being “just another coach” to being a real change-maker, and she is “all in” on her mission to put more money into more women’s hands!

401: 3 Non-Negotiables for Marketing Success with Jocelynn Flowers
401: 3 Non-Negotiables for Marketing Success with Jocelynn Flowers

I am delighted to have Jocelynn Flowers joining us on the show today to share her wisdom with us. Jocelynn is truly a special person! She is the proud founder and CEO of J. Flowers Marketing, where she and her team expertly motivate and support small business owners and entrepreneurs presently achieving six figures to scale their businesses, empowering them to reach seven figures and more. In this episode, she shares three non-negotiable marketing strategies for building your business. We all know that if we’re a secret, we won’t be a success. So, join us for Jocelynn’s valuable insights on growing your business.
As a certified Productivity Specialist and Social Media Manager, Jocelynn embarked on her journey from the heart of New York City in 2016, and today, she is thrilled to celebrate her seventh year in business, flourishing amidst the serenity of Palm Springs, California.
The challenges of the 2020 COVID-19 pandemic compelled her, like many others, to reimagine and reinvent her business strategies. That experience taught her the invaluable lessons of perseverance and creativity in the ever-evolving entrepreneurship landscape. In her role as “The Sanctuarian”, she is dedicated to relieving the time constraints, learning curves, and organizational burdens entrepreneurs face. Her mission is to harmonize and balance the lives of their clients by infusing their businesses with structure, efficiency, consistency, and organization as if they were her own.
She has firmly set her focus on fostering growth in impact, income, and engagement for those with whom she has the privilege to partner.

398: Streamlined Social Media Marketing with Karlyn Ankrom
398: Streamlined Social Media Marketing with Karlyn Ankrom

Are you ready to up your game around social media marketing? There are simple tweaks that can elevate your social media presence and help you create content to connect with your audience—and you can do it in one hour or less each week. Join us to...

397: Avoid Coach Burnout with Dr. Zeina Ghossoub, MCC
397: Avoid Coach Burnout with Dr. Zeina Ghossoub, MCC

Burnout is real, and coaches are not exempt. How can we effectively help others achieve growth and accomplish their goals if we are personally dealing with the symptoms of burnout? Today’s guest is a passionate expert on this topic, and she’s sharing helpful information and resources in this episode. Join us!

Dr. Zeina Ghossoub, a Master Certified Coach, has a Ph.D. in human behavior and counseling and co-founded Vital Signs, a coaching/consulting company with a global presence in Houston and Beirut. She is passionate about addressing burnout, especially among healthcare professionals and coaches. In this episode, Dr. Ghossoub identifies the red flags of burnout, the importance of wellness and emotional intelligence, and how to address burnout. She stresses the necessity of prioritizing self-care for coaches and shares helpful tools and resources.

396: 5 Tips to Keep Your Business Thriving in the Dog Days of Summer with Meg Rentschler, MSW, PCC
396: 5 Tips to Keep Your Business Thriving in the Dog Days of Summer with Meg Rentschler, MSW, PCC

Are you feeling the summertime heat and the increasing pull to spend lazy days by the pool or on the beach? As we move into the “dog days of summer,” it’s easy to feel pulled toward fun rather than focusing on our business, and it’s so easy to become distracted. How do you keep your focus on building a thriving business? I’m exploring this topic and sharing five tips you can implement today!

**Just a reminder to join the live stream on the third Thursday of each month at 1 pm Central for a preview of each month’s solo episode. Visit the “Live” tab on the STaR Coach Show YouTube Channel!

395: Getting Sales Right with Katie Nelson
395: Getting Sales Right with Katie Nelson

Most coaches admit to a love/hate relationship with sales. They either avoid everything to do with selling, or they are blessed with natural gifts that make selling easy. Today’s guest is a natural salesperson, and she has practical tips to share that can help make sales a much less painful—and maybe even enjoyable—part of entrepreneurship. Join us to up your sales game!

Katie Nelson, the founder and CEO of Sales UpRising, is a three-time business owner who has coached hundreds of entrepreneurs to play smarter in the “big leagues.” Known as “The Sales Catalyst,” she is a sales-loving, straight-to-the-point, let’s-get-down-to-brass-tacks sales coach with a solid entrepreneurial background and many years of sales experience. She pinpoints relationship-building as the key to sales success and is firmly committed to changing the current statistic that 90% of businesses do not meet their sales goals. Katie has developed the mantra: “Cashflow is oxygen.” Using her charismatic style as a speaker, consultant, and business coach, Katie’s mission is to bring fun back into sales and encourage business owners to make their revenue dreams happen and be their own best spokesperson. With a total of 25 years in sales and $150 million sold in products and services, Katie is adamant that every business action is a sales conversation. Her strategies have achieved sales of more than $7 million in her businesses! Her proven strategies for success are transforming mediocre companies into profit-making powerhouses. Through hard work, determination, and networking, Katie has built a brand that helps entrepreneurs take their businesses to the next level, and her workshops, Mastermind courses, and business retreats are always in high demand. She is active in the small business community in northern Virginia as she works with a wide variety of business associations to steer them toward successful and profitable business growth.

394: Systems for Sustainable Success with Molly Ruland
394: Systems for Sustainable Success with Molly Ruland

Success is what we all desire in our businesses, and we want that success to be sustainable. What’s the key? Systems! We have to put systems and processes in place to achieve the success–and life–that we want. My guest is a perfect example of someone who has been down the hard road of entrepreneurship and learned the hard lessons, and she’s living her best beach life now while running a successful business. Molly Ruland joins us today to share her insights!

Molly Ruland, CEO and founder of Heartcast Media has been at the helm of her multimedia company for over two decades and is a trailblazer in the podcast production realm. Based in DC but managing her operations from Costa Rica, Molly’s expertise is on display in producing top-ranking podcasts across various genres. Her client roster is impressively diverse, encompassing the Department of Health, the DC government, NATO, dating coaches, and former NBA players, and she consistently delivers high-quality content across the board. Under Molly’s leadership, Heartcast Media has become synonymous with premier-branded podcast production, aiding businesses in boosting revenue and fostering strategic relationships. With a deep understanding of podcasting dynamics, content creation, and guest booking, Molly is a sought-after speaker who brings valuable insights to every engagement. Living next to a volcano in Costa Rica with her three dogs, she embodies the philosophy that “listening is the revolution,” driving her global business forward with passion and innovation.

393: Mindset: The Foundation of Everything with Dre Baldwin
393: Mindset: The Foundation of Everything with Dre Baldwin

Today’s topic is a message that resonates with me on many levels. The success of everything we do comes down to our mindset. That’s where it all begins. The good news is that we can learn to take control of our mindset. Does your mindset need an upgrade? Learn how to make it happen in today’s conversation with Dre Baldwin.

Dre Baldwin is the CEO and founder of Work On Your Game, Inc. He has given four TEDx talks on discipline, confidence, mental toughness, and personal initiative. He has authored 33 books and appeared in national campaigns for brands such as Nike, Finish Line, Wendy’s, Gatorade, and more. Dre has published over 8,000 videos, has over 142,000 subscribers, and his content has been viewed over 100 million times. He hosts a daily podcast, Work On Your Game, that has over 2900 episodes with more than 7.3 million downloads. He joins us to explain his principles of success that have carried him through a professional basketball career into entrepreneurship.

392: Do Your Inner Work for Mastery with Annie Gelfand, MBA, MCC
392: Do Your Inner Work for Mastery with Annie Gelfand, MBA, MCC

In the most recent solo episode, I shared that a few changes are coming to the format of the STaR Coach Show, all of which are designed to enhance and improve the value to our audience. You’ll start to see some of those in today’s interview with Annie Gelfand, the co-creator and host of the Essence of Mastery Summit. She shares how the path of coaching mastery has the secret sauce it takes to help us be better human beings. If we want to change the world, we have to continue to grow in our coaching mastery! Join us to learn more!

Annie Gelfand is a Master Certified Coach (credentialed by the International Coach Federation), Advanced Certified Mentor Coach, and MCC Assessor. Coaching since 1997, she founded the Wisdom Foundation, a humanitarian, philanthropic, community-based, not-for-profit service, as well as Radical Wisdom and Reach Coaching Mastery. A corporate “survivor,” Annie has an MBA, is a Certified Professional Co-Active Coach, Organizational and Relationship Systems and Teams Coach, and holds multiple holistic certifications. She is an avid lover of all things natural and nature, including pickleball, kayaking, swimming, biking, hiking, gardening, ping pong, and chess.

391: Go Viral to Go Big with Michael Gerardi
391: Go Viral to Go Big with Michael Gerardi

Social media presents coaches and small business owners with multiple innovative opportunities–and most of us are unaware of how to use those to our benefit. Want to learn more about unlocking this potential? Today’s featured guest teaches us to use the tools available to us to help our coaching businesses thrive–without paid ads. Join us to learn from his expertise in creating viral content that generates unlimited leads and solidifies client retention.

Michael Gerardi is the founder and CEO of NextGenCEOs. He is known for taking struggling online coaches and turning them into profitable six-figure business owners. Over the past three years, Michael has been on a mission to help over 100 online coaches achieve six-figure incomes in six months or less without paid ads through his Content To Cash Method. He has scaled his business to over $1 million in revenue without paid ads. Your audience is filled with online coaches and entrepreneurs who are passionate about scaling their businesses online, and Michael is here to help them truly become CEOs while they achieve financial freedom without having to trade their time for money.

390: Embrace Change When It’s Right with Meg Rentschler, MSW, PCC
390: Embrace Change When It’s Right with Meg Rentschler, MSW, PCC

Today we are diving into the reality of change. It’s an inevitable part of evolving and growing, but we usually struggle to leave our comfortable patterns and routines to step into change. Why are we so naturally resistant? Let’s explore the challenge that comes from doing things differently and embracing change when it’s the right time to do so.

383: Your CEO Mindset with Deirdre Harter and Carmen Reed-Gilkison
383: Your CEO Mindset with Deirdre Harter and Carmen Reed-Gilkison

Are you bringing your CEO mindset to your business? What does that look like for you? Today’s show will move the needle for you, whether you are a coach or any other small business owner, and you’ll learn more about wearing your chief executive officer hat correctly!
Deirdre Harter and Carmen Reed-Gilkison are business strategists and the co-founders of Encore Empire, the place where women who believe that entrepreneurship is the most exhilarating and satisfying way to reach financial security and freedom translate their experiences into impact and income while making a difference in the world. In founding Encore Empire, Deirdre and Carmen bring together their backgrounds in business with the financial savvy of a CPA (Deirdre) and the insights of a Certified Online Business Manager and Whole-Person Coach (Carmen).

382: Achieve Your Goals Like the STAR You Are with Laura Seybold
382: Achieve Your Goals Like the STAR You Are with Laura Seybold

Do you need a jumpstart to help you get traction and make things happen? This is the show to inspire and motivate you. You can achieve far more than you ever thought possible! My expert guest helps us understand the difference between dreams and goals—and how to achieve them to the fullest. Join us to learn more!
Laura Seybold is the founder and president of Shine Consulting, an executive coaching and consulting firm focused on enabling individuals, teams, and organizations to reach their greatest potential. Laura understands the impact leaders have on employee engagement, retention, and organizational culture. She is passionate about teaching leadership and coaching leaders so they can have a more positive impact and influence on others. She hosts the Leadership Rediscovered podcast, where she interviews leaders from different industries and walks of life to share lessons learned along the leadership journey. In today’s show, we dive deep into goals and how we move from wishing and dreaming to making them happen.

381: Own the Story of Your Brand with Emma Donovan
381: Own the Story of Your Brand with Emma Donovan

How much attention are you paying to your brand? Whether you are an internal or external coach or a leader in any capacity, you have a personal brand. How can we build confidence and create clarity around our brand while staying in alignment with ourselves? My guest today has helpful tips to share! Join us to learn more about sustainable ways to approach personal brand development with authenticity and intention.
Emma Donovan is the co-founder and brand strategist of Dapper, a brand studio focused on how the human experience shapes brand development. She is an established professional with 15+ years of experience in brand strategy, content writing, and entrepreneurship. At Dapper, she and her team focus on creating space for clients to gain clarity of purpose and confidence to own their authentic stories. Her ability to identify and seize an opportunity has played a significant role in her entrepreneurial journey, and Emma’s superpower lies in injecting enthusiasm, vibrancy, and playfulness into any situation. She excels in creating new products and collaborating with brilliant minds to connect the dots for clients.

380: From Inside Out: My Transition from Internal to External Coach with Susan Daniel, ACC
380: From Inside Out: My Transition from Internal to External Coach with Susan Daniel, ACC

Most coaches don’t set out to be coaches. A consistent background among many coaches is the move from some other kind of work where we have grown and developed as human beings before moving into the coaching world. The transition for many coaches involves moving from the corporate sector into entrepreneurship, a journey that has its various challenges and experiences. Whatever your coaching role now and wherever you aspire to go in the future, you’ll find today’s interview to be helpful and informative. Join us!
Susan Daniel is a devoted talent development professional who is committed to unlocking the potential of individuals, teams, and organizations. Her journey began at Walt Disney World Resort, setting the stage for a fulfilling career path. Specializing in leadership development, experiential learning, facilitation, and performance coaching, Susan has refined her skills across various roles. She excels in designing, managing, and coaching various leadership and team development programs, all aimed at enriching personal and organizational effectiveness. Away from her corporate achievements, Susan is an avid fitness enthusiast, engaging in activities like hiking, yoga, Pilates, and strength training. Her dedication to nutrition extends to preparing healthy, nourishing meals for friends and family, and her adventurous side shines through her extensive travels with her husband as they explore the great outdoors and seek new experiences.

379: Drive in the HOV Lane Of Life with Gerald Leonard
379: Drive in the HOV Lane Of Life with Gerald Leonard

Welcome! We are wrapping up the month of February with an encouraging show and another inspiring guest. You’ll be challenged to think about the choices you make in life and how you can be more proactive than reactive, especially when life hands us difficulties. Whatever your role and however you show up in your life, you don’t want to miss this dose of practical wisdom. Join us!
Gerald Leonard is an author, CEO, and jazz musician. He brings all of these roles and skills into his presentations, writing, and work. In today’s show, he shares his journey of overcoming a crippling illness to create his own success story. He teaches us a new perspective on life through his analogy of being caught in the traffic of life or moving into the HOV lane to adopt a different mindset and create a better result. He’s written A Symphony of Choices (A Business Parable), Culture is the Bass, and Workplace Jazz.

377: The Power of Self-Love with Meg Rentschler, MSW, PCC
377: The Power of Self-Love with Meg Rentschler, MSW, PCC

Happy Valentine’s Day! On this day when we celebrate love and relationships, I want us to focus on the power of self-love because the relationship we have with ourselves is foundational to how we show up with others. We don’t give self-love enough attention because we are wired as humans to focus on what we are doing wrong and where we are lacking. When we accept ourselves for who we are and recognize our worth, it has a healthy impact on our esteem and confidence.

I highly recommend the work of Kristin Neff around self-compassion, which is the companion to self-love that encourages us to take care of ourselves, both physically and emotionally. The concept of self-love impacts how we make choices, set boundaries, and treat ourselves with kindness and care. Let’s explore more about this topic in today’s show!

376: Marketing Strategies: Strength in Structure with Austin LaRoche
376: Marketing Strategies: Strength in Structure with Austin LaRoche

Is your marketing plan delivering the results you want? Do you have a marketing plan, or are you guilty of “random acts of marketing”? Today’s show covers the importance of having a structured plan in place to make your marketing process a foundational piece of your business success. If you need practical and straightforward guidance for setting better intentions and seeing better results from your marketing dollars, you don’t want to miss today’s show! Join us!

Austin LaRoche is the CEO of ATAK Interactive and the creator of M2S (Marketing-to-Sales) Framework, a B2B growth system that synchronizes strategy and execution in a simple pragmatic plan. Based in Pasadena, California, ATAK Interactive is a full-service marketing agency with employees and clients across the globe. Austin is an engaged entrepreneur with a passion for helping other business owners see their visions come to light, and his company motto is “Strength and Structure.” He and his team watch their clients grow from random acts of marketing into an organized operation that can measure and optimize success at every stage of their journey. Austin describes himself as naturally creative and biologically unorganized, traits that have driven him to build frameworks in every area of his life to keep him accountable for his goals and long-term vision. He doesn’t just preach “Strength in Structure” to his clients, but he carries out the mantra in everything he does. You’ll learn specific examples of a marketing plan that brings you “strength in structure.”

375: Managing Your Time, Energy and Confidence with April Roberts
375: Managing Your Time, Energy and Confidence with April Roberts

No matter what work we do and what passions we pursue in life, we must manage our time, energy, and confidence to be successful. For coaches and others in the helping professions, these management skills are important to us AND our clients. We can help others reach their goals by empowering them to examine how they engage with their time, energy, and confidence. Join us to learn more from today’s inspiring guest!

April Roberts is a coach who helps Gen X women achieve more abundance, love, spirituality, and alignment in connecting with their femininity. She’s a high-achieving former attorney and financial advisor who discovered her genuine desire and enthusiasm to help people think differently about the way they engage with their choices and intentions in life. April hosts The Vixen Voice podcast, where she shares stories of Gen X women who have shed the traditional definition of success to pursue their life’s true passion. Along with much wisdom and inspiration, April shares specific strategies to apply in time management, identifying energy drainers in your life, and finding what truly lights you up.

373: How to Develop Success Habits and Routines with Ben Kirk
373: How to Develop Success Habits and Routines with Ben Kirk

What habits and routines are you creating that will bring you the success you want in your life? How can you partner with others to help them do the same? The steps we take each day collectively add up to make a huge difference; don’t we want those steps to move us forward to more success? Join us to learn more in this episode!

Ben Kirk is a highly sought-after productivity and high-performance expert known for his direct approach to helping individuals and businesses achieve their goals. His mantra is, “Do Better, Be Better, Win the Day,” which encapsulates his self-discipline, consistency, and accountability philosophy. He uses an innovative, custom-built, world-class digital platform that allows his clients to easily track their progress and see tangible results. His methods are designed to help his clients implement incremental changes that grow their success exponentially. Ben firmly believes that small changes create a major impact. His clients know him as their “Productivity PT,” and his accountability niche is tailored to the busy professional. He offers efficient, weekly 15-minute sessions that focus on the performance of the previous week, identify obstacles, and outline high-value tasks for the week ahead. All of this is tied to his clients’ quarterly and yearly goals, which were created using his proven method and digital platform. His work is not just about improving productivity, but it’s transforming lives.

372: AI as an Asset for Your Business with Meg Rentschler, MSW, PCC
372: AI as an Asset for Your Business with Meg Rentschler, MSW, PCC

There is much buzz circulating around the topic of artificial intelligence, and if we want to stay relevant in today’s world, we cannot overlook its value as it relates to our coaching profession. Can we use AI ethically as an asset to build our business? I say emphatically, YES! AI is a valuable tool that can help streamline our operations, enhance customer service, and provide helpful data to drive decisions about product development and offerings.

In this episode, we will explore how we can start small with specific AI strategies to create a big bang in our businesses in concrete ways. In engaging with AI tools, we have to break the blocks we have around trying something new and take steps forward that may pull us out of our comfort zone. Another key issue with using AI tools is that we must remain ethical and responsible as AI tools develop and evolve in the future/; AI-generated content still needs to be in our words and carry our voice. Join me for this interesting look at how AI tools might be just the boost your business needs in 2024!

371: Speak to Grow Influence and Income with Kim Carpenter, PCC
371: Speak to Grow Influence and Income with Kim Carpenter, PCC

Public speaking is something most people either hate or love. In fact, the fear of public speaking ranks at the top of the list for many people! Wherever you fall on the spectrum, the truth is that you can increase your reach, visibility, influence, AND income through public speaking. Want to learn how to speak from a stage to attract others into your circle? Join us to learn more on today’s show!

Kim Carpenter is an executive and leadership coach with whom I’ve been privileged to work in various roles for more than 10 years. With a solid commitment to awakening unbounded human potential, Kim has spent the past 15 years helping business leaders and their teams hone their leadership and communication skills to navigate change and create breakthrough results. She is the founder and principal of People at the Center, a boutique consulting firm that helps organizations develop thriving company cultures that align with their values and boost their bottom line. In this episode, Kim shares her proven strategies and tips to help you go from hating public speaking to thriving and multiplying your income through this platform.

369: Driving Business Engagement with Live Streaming with Tanya Smith
369: Driving Business Engagement with Live Streaming with Tanya Smith

What is the best way to connect with your audience? It all comes down to video! If you are not using live stream videos as part of your marketing strategy, you are losing out on massive opportunities. Join us in today’s show to find out why video is the best way to quickly and effectively engage with your audience.

Tanya Smith is a premier video coach, savvy business strategist, and the host of Stream Like A Boss TV. She is one of the most sought-after speakers on content marketing, known for her soothing voice and magnetic presence, and she understands what entrepreneurs need to do to drive business engagement. Tanya’s weekly live stream show, Stream Like A Boss (8 pm Eastern on Thursdays), is where she offers strategies and tools to help entrepreneurs attract people into their world and engage them. In today’s show, Tanya covers common objections about live stream content and techniques for diversifying video content to attract your audience and turn them into engaged clients. Tanya first joined us for Episode 24, Social Media Marketing, and I’m thrilled to welcome her back to the show to share more of her expertise.

364: How to Run Paid Ads and Grow Profit: Luke Charlton
364: How to Run Paid Ads and Grow Profit: Luke Charlton

Have you wondered how you can use paid advertising in your coaching business? Experts abound on this topic with a multitude of opinions about how to best grow your business. My goal is to give you valuable information to aid in making the best decisions for you, and running paid ads is, without a doubt, the best way to grow your business. Want to know more? Join us for today’s STaR Coach Show!

In 2013, Luke Charlton (aka The Aussie Hermit) decided to quit his comfortable six-figure-per-year government job, move halfway around the world, and start an online business as a coach. Thinking he knew enough about marketing to survive in one of the most expensive cities in the world (London), he quickly realized this online thing wasn’t as easy as it looked. Through years of trial and error that left him struggling and nearly going bankrupt, Luke finally discovered the formula for online success. Since then he has helped over 4,000 coaches grow their businesses online. In addition, he has been featured in The Six-Figure Coach Magazine, has spent over $16 million on advertising, has helped clients generate over $50 million in sales, and has written winning ads for world-leading experts such as Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, and many more. Now he spends his days as a hermit living somewhere near Byron Bay as he runs his ad agency and teaches other coaches how to get consistently high-paying clients with paid advertising.

362: Build a Rock Star Marketing Team: Nikki Nash
362: Build a Rock Star Marketing Team: Nikki Nash

Today’s show will help your business-building perspective as we dive deep into marketing. My guest will move the dial for you whether you are building a coaching business or using your entrepreneurial skills in other ways. You’ll learn valuable information about building your marketing team to spur the future growth of your business. Join us!

Nikki Nash is a master marketer who is known for crafting mind-blowing strategies, assembling kick-butt marketing teams, and freeing visionary CEOs from the marketing grind. Her previous work was in helping Fortune 500 companies and tech startups create more money. Now, she spends her time helping business owners meet their goals and reach their dreams. She hosts the podcast, Market Your Genius, and has written a book by the same name. You’ll learn what to consider in building and hiring a rockstar marketing team as you hear Nikki’s innovative approach to filling your programs with dream clients.

360: Be Seen and Shine: Show Up with Ease with Meg Rentschler, MSW, PCC
360: Be Seen and Shine: Show Up with Ease with Meg Rentschler, MSW, PCC

How are you getting in front of your audience? Today’s technology with social media and video opportunities opens doors that would have cost us thousands of dollars just a few years ago. Yet so many coaches have a real hesitancy about and resistance to getting in front of their audience with live video.

Today’s episode covers how you can eliminate barriers, access resources, and optimize your impact on the world by tapping into live video. I’m sharing ten strategies to help you show up, shine, and step into the video space with more consistency, confidence, and flair. Join me to learn more!

359: The Business of Coaching: Tomas Keenan
359: The Business of Coaching: Tomas Keenan

One common failure of coaches is in the business arena. Many of us love our coaching work, but we make costly mistakes in running our businesses successfully. My guest today shares his journey to entrepreneurship and how he learned to love the business of business. Join us to learn more!

Tomas Keenan is best known for his humble beginnings and lengthy career as a custom car audio installer. He is the epitome of a technician-turned-COO and has turned his learning into a profession as a successful coach for other industry leaders and business owners. He works with entrepreneurs who don’t want to be average but want to crush seven-figure plus businesses. He has been featured in Forbes, Mobile Electronics Magazine, CE Outlook, CEO Blog Nation, Fit Small Business, The Startup Growth, The Goodmen Project, and numerous blogs and podcasts. Tomas is a sought-after public speaker, two-time bestselling author, and Step It Up Entrepreneur Podcast host. He states that the key to his success is making progress every day, regardless of how small it may be. His latest book is Unf*ck Your Business: Stop Business Self-Sabotage by Getting Clear on Your Core Values NOW.

358: The What: Your Marketing Mojo with Sue Schöning (Part 2)
358: The What: Your Marketing Mojo with Sue Schöning (Part 2)

This BONUS episode is Part 2 of a special business-building series for coaches: The Why, What and How of Being a Wildly Successful Coach. In today’s show, you’ll learn the common problems that coaches face, what we need to do differently, and what we need to create as offers to give our clients the best value. Join us to learn more about developing your marketing mojo!
We wrap up this three-part series by inviting you to join us for a free, live webinar. Register today for the webinar on September 29 at 1 pm ET.
Sue Schöning is a coach with over 30,000 hours of individual and group client hours. Her work is exclusively online and connects her with global clients, including business executives, sports stars, media personalities, and other coaches. Drawing on her business and professional experience, Sue works across a broad range of different life circumstances, coming into her coaching career after transitioning from a nursing career. In 2013, she partnered with her husband, Franz, to create Coach Automator, an online marketing and business automation management platform aimed specifically at the coaching, wellness, and healing industry. Coach Automator is the perfect blend of Sue’s many years in business and marketing and her vast experience in the coaching and healing arena.

356: Why It Is Critical to Have an Online Presence with Sue Schöning
356: Why It Is Critical to Have an Online Presence with Sue Schöning

This BONUS episode is Part 1 of a special business-building series for coaches: The Why, What, and How of Being a Wildly Successful Coach. In today’s show, you’ll learn why an online presence is critical to your coaching business. My guest explains what you need to be doing as a coach, what you need to stop doing, and the things that are a complete waste of your time. Join us for this opening session of our series and come back for next week’s Part 2. We wrap up the three-part series with a live webinar on September 29 at noon (central time). Don’t miss it!

Sue Schöning is a coach with over 30,000 hours of individual and group client hours. Her work is exclusively online and connects her with global clients, including business executives, sports stars, media personalities, and other coaches. Drawing on her business and professional experience, Sue works across a broad range of different life circumstances, coming into her coaching career after transitioning from a nursing career. In 2013, she partnered with her husband, Franz, to create Coach Automator, an online marketing and business automation management platform aimed specifically at the coaching, wellness, and healing industry. Coach Automator is the perfect blend of Sue’s many years in business and marketing and her vast experience in the coaching and healing arena.

355: Market Through Emotional Connection: Chantal Cornelius
355: Market Through Emotional Connection: Chantal Cornelius

What would make 2024 a stellar year for you? As we enter the fall season, it’s the perfect time to assess your 2023 goals and look ahead to new accomplishments in a very successful 2024. If improving your marketing skills would help make 2024 a banner year for your business, today’s show is for you. My guest loves marketing, and she’s here to elevate our marketing process around understanding our client’s emotions. You’ll learn five strategies to be a better marketer and grow your business. Join us to learn more!

Chantal Cornelius started Appletree Marketing in 2000 and has helped hundreds of coaches, consultants, and speakers grow their businesses. She is the author of two books about growing successful businesses through marketing, and she is hard at work on a third book. Away from work, Chantal enjoys riding her horses, walking her dog, and working in her garden.

353: Tap into Your Genius Zone: Ruth Klein
353: Tap into Your Genius Zone: Ruth Klein

Tapping into the genius zone of your work creates a flow into your purpose and allows you to offer your work unapologetically and confidently. If you need a push to tap into your genius zone more fully, today’s show is just the one for you. Join us to learn more!
Ruth Klein is a Brand Visibility Strategist, a Master Book Coach, and the CEO of Expert Celebrity Branding. This author of seven bestselling books works with high-achieving entrepreneurs, coaches, sales professionals, and company founders to help them reach bold goals. Her focus is for her clients to expand into bigger possibilities, higher income, and unimaginable impact. Throughout her successful career spanning over 30 years, she has helped her clients create a 360-degree brand and convert their expertise and content into books, speeches, high-ticket programs, expansive incomes, and bold results. In today’s interview, Ruth brings her high energy level forward to offer listeners clarity and inspiration to step into their genius zone.

352: How to Respond to an RFP: Meg Rentschler, MSW, PCC
352: How to Respond to an RFP: Meg Rentschler, MSW, PCC

I love it when episode topics pop up organically in the STaR Coach Community. A community member recently faced the challenge of creating a proposal for an organization around assessments and coaching. In guiding her through the proposal process, I knew this would be a topic of interest and a great benefit to other coaches.

In this episode, you will learn the key elements to consider when creating a proposal, along with strategies that are applicable to individual and team coaching. This episode is packed with practical information to help you learn the best strategies for responding to an RFP (request for proposal). Join us to learn more!

348: What’s Your Highest Impact Action? with Jeanne Omlor
348: What’s Your Highest Impact Action? with Jeanne Omlor

Those of us who have been in the coaching field for many years have a responsibility to help those coming into our profession, and we want to make the path forward as clear as possible for them. Today’s guest and I are discussing the lessons we have learned in our many years of entrepreneurship with the hope of inspiring and encouraging other coaches. Join us to learn more in today’s packed show!
Marsha Clark is an executive coach and independent consultant who founded Marsha Clark and Associates in 2000. She has extensive experience in coaching, delivering workshops, and training around leadership development and more. As the author of Choose, written in 2004, Marsha has recently published Embracing Your Power: A Woman’s Path to Authentic Leadership and Meaningful Relationships. She has graciously prepared a download of her 23 best lessons learned, so please find that valuable resource here.

347: Shared Lessons on Entrepreneurial Success with Marsha Clark
347: Shared Lessons on Entrepreneurial Success with Marsha Clark

Those of us who have been in the coaching field for many years have a responsibility to help those coming into our profession, and we want to make the path forward as clear as possible for them. Today’s guest and I are discussing the lessons we have learned in our many years of entrepreneurship with the hope of inspiring and encouraging other coaches. Join us to learn more in today’s packed show!
Marsha Clark is an executive coach and independent consultant who founded Marsha Clark and Associates in 2000. She has extensive experience in coaching, delivering workshops, and training around leadership development and more. As the author of Choose, written in 2004, Marsha has recently published Embracing Your Power: A Woman’s Path to Authentic Leadership and Meaningful Relationships. She has graciously prepared a download of her 23 best lessons learned, so please find that valuable resource here.

345: Entrepreneurial Independence: Truth or Fiction? Meg Rentschler, MSW, PCC
345: Entrepreneurial Independence: Truth or Fiction? Meg Rentschler, MSW, PCC

Here in the US, we just celebrated Independence Day and the democracy, freedom, and independence that are wrapped up in the July 4th Holiday. In keeping with that theme, I wanted to focus today’s show on the independence and freedom we can find in our businesses. Every entrepreneur dreams of a life of freedom in running their business, but, very often, that’s not the case as the business ends up taking over every aspect of life.

Coaches become coaches for many different reasons and at many different phases of life; many times, someone becomes a coach after a lengthy, unsatisfying career in another field. So I ask, is YOUR business freedom-producing in your life? Let’s explore the most common pain points for coaches, and I’m including references to several past episodes where you can find more detailed ideas and solutions (See Resources). Join me to learn strategies to lessen your pain points and grow in independence, freedom, and joy in your entrepreneurial journey.

344: How to Get on TV and Captivate the Audience: Ronny Leber
344: How to Get on TV and Captivate the Audience: Ronny Leber

You can’t be a secret and a success at the same time. We want to be an expert in our field so people are drawn to work with us, and that means we have to be in front of them. There are specific steps to take around our messaging, capturing the attention of our audience, and delivering what we want people to hear, whether that’s through live social media appearances, writing a blog, or appearing on TV shows. My guest has proven expert tips to share in today’s show. Join us!
Ronny Leber is a renowned keynote speaker, stadium host, and legacy coach from Austria. He has entertained 5 million people worldwide through live sporting events, corporate events, and seminars. Since 2021, Ronny has logged over 1500 hours of live television as a host and anchorman. He has secrets to share about appearing on TV and maximizing every opportunity. Ronny hosts the weekly Ronny Leber Show, where he brings inspiring guests from the world of sports, business, and entertainment to viewers to share stories of success and overcoming obstacles in life. The Ronny Leber Show is available on YouTube and all major podcast providers.

342: Organization or Individual? Who’s Your Target Market?
342: Organization or Individual? Who’s Your Target Market?

Who is your target market? As coaches, we bring our specialties, expertise, and passion to the table, and some of us thrive in helping individuals unlock their full potential, while others excel in navigating organizational dynamics. Both avenues have their purpose and rewards, and today, we’ll explore how they differ and the impact they can have on your coaching experience. Your target market determines how best to build your coaching brand. We exist in a world driven by social media and various avenues of communication, so it’s important to understand the nuances of marketing and how to establish your presence and build your brand in ways that are tailored to your chosen coaching direction.

Let’s explore some of the similarities and differences we should consider in engaging with our target market, whether individual clients or organizations. Join us to learn more in today’s show!

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