BUSINESS BUILDING

Creating a Profitable and Sustainable Business

Creating a profitable and sustainable business allows us to create a stable foundation and income so that we can show up with confidence and calm in the coaching partnership.   When we are clear about what we do, who we serve and the value that our services provide we are more likely to attract the kind of clients that light us up and that will most benefit from our services.  This collection includes episodes that: 

 

  • Explore Business Lessons Learned from Experienced Coaches
  • Provide Social Media Strategies
  • Teach marketing strategies
  • Look at being a public speaker, author, trainer
  • Discuss personal branding
  • Dive into websites and SEO
  • Explore business foundations with organization, legal and financial management
  • Provide insights into assessments
  • Selling to Corporations

Want Clients & Income?

Dive into Business Building

392: Do Your Inner Work for Mastery with Annie Gelfand, MBA, MCC
392: Do Your Inner Work for Mastery with Annie Gelfand, MBA, MCC

In the most recent solo episode, I shared that a few changes are coming to the format of the STaR Coach Show, all of which are designed to enhance and improve the value to our audience. You’ll start to see some of those in today’s interview with Annie Gelfand, the co-creator and host of the Essence of Mastery Summit. She shares how the path of coaching mastery has the secret sauce it takes to help us be better human beings. If we want to change the world, we have to continue to grow in our coaching mastery! Join us to learn more!

Annie Gelfand is a Master Certified Coach (credentialed by the International Coach Federation), Advanced Certified Mentor Coach, and MCC Assessor. Coaching since 1997, she founded the Wisdom Foundation, a humanitarian, philanthropic, community-based, not-for-profit service, as well as Radical Wisdom and Reach Coaching Mastery. A corporate “survivor,” Annie has an MBA, is a Certified Professional Co-Active Coach, Organizational and Relationship Systems and Teams Coach, and holds multiple holistic certifications. She is an avid lover of all things natural and nature, including pickleball, kayaking, swimming, biking, hiking, gardening, ping pong, and chess.

391: Go Viral to Go Big with Michael Gerardi
391: Go Viral to Go Big with Michael Gerardi

Social media presents coaches and small business owners with multiple innovative opportunities–and most of us are unaware of how to use those to our benefit. Want to learn more about unlocking this potential? Today’s featured guest teaches us to use the tools available to us to help our coaching businesses thrive–without paid ads. Join us to learn from his expertise in creating viral content that generates unlimited leads and solidifies client retention.

Michael Gerardi is the founder and CEO of NextGenCEOs. He is known for taking struggling online coaches and turning them into profitable six-figure business owners. Over the past three years, Michael has been on a mission to help over 100 online coaches achieve six-figure incomes in six months or less without paid ads through his Content To Cash Method. He has scaled his business to over $1 million in revenue without paid ads. Your audience is filled with online coaches and entrepreneurs who are passionate about scaling their businesses online, and Michael is here to help them truly become CEOs while they achieve financial freedom without having to trade their time for money.

390: Embrace Change When It’s Right with Meg Rentschler, MSW, PCC
390: Embrace Change When It’s Right with Meg Rentschler, MSW, PCC

Today we are diving into the reality of change. It’s an inevitable part of evolving and growing, but we usually struggle to leave our comfortable patterns and routines to step into change. Why are we so naturally resistant? Let’s explore the challenge that comes from doing things differently and embracing change when it’s the right time to do so.

383: Your CEO Mindset with Deirdre Harter and Carmen Reed-Gilkison
383: Your CEO Mindset with Deirdre Harter and Carmen Reed-Gilkison

Are you bringing your CEO mindset to your business? What does that look like for you? Today’s show will move the needle for you, whether you are a coach or any other small business owner, and you’ll learn more about wearing your chief executive officer hat correctly!
Deirdre Harter and Carmen Reed-Gilkison are business strategists and the co-founders of Encore Empire, the place where women who believe that entrepreneurship is the most exhilarating and satisfying way to reach financial security and freedom translate their experiences into impact and income while making a difference in the world. In founding Encore Empire, Deirdre and Carmen bring together their backgrounds in business with the financial savvy of a CPA (Deirdre) and the insights of a Certified Online Business Manager and Whole-Person Coach (Carmen).

382: Achieve Your Goals Like the STAR You Are with Laura Seybold
382: Achieve Your Goals Like the STAR You Are with Laura Seybold

Do you need a jumpstart to help you get traction and make things happen? This is the show to inspire and motivate you. You can achieve far more than you ever thought possible! My expert guest helps us understand the difference between dreams and goals—and how to achieve them to the fullest. Join us to learn more!
Laura Seybold is the founder and president of Shine Consulting, an executive coaching and consulting firm focused on enabling individuals, teams, and organizations to reach their greatest potential. Laura understands the impact leaders have on employee engagement, retention, and organizational culture. She is passionate about teaching leadership and coaching leaders so they can have a more positive impact and influence on others. She hosts the Leadership Rediscovered podcast, where she interviews leaders from different industries and walks of life to share lessons learned along the leadership journey. In today’s show, we dive deep into goals and how we move from wishing and dreaming to making them happen.

381: Own the Story of Your Brand with Emma Donovan
381: Own the Story of Your Brand with Emma Donovan

How much attention are you paying to your brand? Whether you are an internal or external coach or a leader in any capacity, you have a personal brand. How can we build confidence and create clarity around our brand while staying in alignment with ourselves? My guest today has helpful tips to share! Join us to learn more about sustainable ways to approach personal brand development with authenticity and intention.
Emma Donovan is the co-founder and brand strategist of Dapper, a brand studio focused on how the human experience shapes brand development. She is an established professional with 15+ years of experience in brand strategy, content writing, and entrepreneurship. At Dapper, she and her team focus on creating space for clients to gain clarity of purpose and confidence to own their authentic stories. Her ability to identify and seize an opportunity has played a significant role in her entrepreneurial journey, and Emma’s superpower lies in injecting enthusiasm, vibrancy, and playfulness into any situation. She excels in creating new products and collaborating with brilliant minds to connect the dots for clients.

380: From Inside Out: My Transition from Internal to External Coach with Susan Daniel, ACC
380: From Inside Out: My Transition from Internal to External Coach with Susan Daniel, ACC

Most coaches don’t set out to be coaches. A consistent background among many coaches is the move from some other kind of work where we have grown and developed as human beings before moving into the coaching world. The transition for many coaches involves moving from the corporate sector into entrepreneurship, a journey that has its various challenges and experiences. Whatever your coaching role now and wherever you aspire to go in the future, you’ll find today’s interview to be helpful and informative. Join us!
Susan Daniel is a devoted talent development professional who is committed to unlocking the potential of individuals, teams, and organizations. Her journey began at Walt Disney World Resort, setting the stage for a fulfilling career path. Specializing in leadership development, experiential learning, facilitation, and performance coaching, Susan has refined her skills across various roles. She excels in designing, managing, and coaching various leadership and team development programs, all aimed at enriching personal and organizational effectiveness. Away from her corporate achievements, Susan is an avid fitness enthusiast, engaging in activities like hiking, yoga, Pilates, and strength training. Her dedication to nutrition extends to preparing healthy, nourishing meals for friends and family, and her adventurous side shines through her extensive travels with her husband as they explore the great outdoors and seek new experiences.

379: Drive in the HOV Lane Of Life with Gerald Leonard
379: Drive in the HOV Lane Of Life with Gerald Leonard

Welcome! We are wrapping up the month of February with an encouraging show and another inspiring guest. You’ll be challenged to think about the choices you make in life and how you can be more proactive than reactive, especially when life hands us difficulties. Whatever your role and however you show up in your life, you don’t want to miss this dose of practical wisdom. Join us!
Gerald Leonard is an author, CEO, and jazz musician. He brings all of these roles and skills into his presentations, writing, and work. In today’s show, he shares his journey of overcoming a crippling illness to create his own success story. He teaches us a new perspective on life through his analogy of being caught in the traffic of life or moving into the HOV lane to adopt a different mindset and create a better result. He’s written A Symphony of Choices (A Business Parable), Culture is the Bass, and Workplace Jazz.

377: The Power of Self-Love with Meg Rentschler, MSW, PCC
377: The Power of Self-Love with Meg Rentschler, MSW, PCC

Happy Valentine’s Day! On this day when we celebrate love and relationships, I want us to focus on the power of self-love because the relationship we have with ourselves is foundational to how we show up with others. We don’t give self-love enough attention because we are wired as humans to focus on what we are doing wrong and where we are lacking. When we accept ourselves for who we are and recognize our worth, it has a healthy impact on our esteem and confidence.

I highly recommend the work of Kristin Neff around self-compassion, which is the companion to self-love that encourages us to take care of ourselves, both physically and emotionally. The concept of self-love impacts how we make choices, set boundaries, and treat ourselves with kindness and care. Let’s explore more about this topic in today’s show!

376: Marketing Strategies: Strength in Structure with Austin LaRoche
376: Marketing Strategies: Strength in Structure with Austin LaRoche

Is your marketing plan delivering the results you want? Do you have a marketing plan, or are you guilty of “random acts of marketing”? Today’s show covers the importance of having a structured plan in place to make your marketing process a foundational piece of your business success. If you need practical and straightforward guidance for setting better intentions and seeing better results from your marketing dollars, you don’t want to miss today’s show! Join us!

Austin LaRoche is the CEO of ATAK Interactive and the creator of M2S (Marketing-to-Sales) Framework, a B2B growth system that synchronizes strategy and execution in a simple pragmatic plan. Based in Pasadena, California, ATAK Interactive is a full-service marketing agency with employees and clients across the globe. Austin is an engaged entrepreneur with a passion for helping other business owners see their visions come to light, and his company motto is “Strength and Structure.” He and his team watch their clients grow from random acts of marketing into an organized operation that can measure and optimize success at every stage of their journey. Austin describes himself as naturally creative and biologically unorganized, traits that have driven him to build frameworks in every area of his life to keep him accountable for his goals and long-term vision. He doesn’t just preach “Strength in Structure” to his clients, but he carries out the mantra in everything he does. You’ll learn specific examples of a marketing plan that brings you “strength in structure.”

375: Managing Your Time, Energy and Confidence with April Roberts
375: Managing Your Time, Energy and Confidence with April Roberts

No matter what work we do and what passions we pursue in life, we must manage our time, energy, and confidence to be successful. For coaches and others in the helping professions, these management skills are important to us AND our clients. We can help others reach their goals by empowering them to examine how they engage with their time, energy, and confidence. Join us to learn more from today’s inspiring guest!

April Roberts is a coach who helps Gen X women achieve more abundance, love, spirituality, and alignment in connecting with their femininity. She’s a high-achieving former attorney and financial advisor who discovered her genuine desire and enthusiasm to help people think differently about the way they engage with their choices and intentions in life. April hosts The Vixen Voice podcast, where she shares stories of Gen X women who have shed the traditional definition of success to pursue their life’s true passion. Along with much wisdom and inspiration, April shares specific strategies to apply in time management, identifying energy drainers in your life, and finding what truly lights you up.

373: How to Develop Success Habits and Routines with Ben Kirk
373: How to Develop Success Habits and Routines with Ben Kirk

What habits and routines are you creating that will bring you the success you want in your life? How can you partner with others to help them do the same? The steps we take each day collectively add up to make a huge difference; don’t we want those steps to move us forward to more success? Join us to learn more in this episode!

Ben Kirk is a highly sought-after productivity and high-performance expert known for his direct approach to helping individuals and businesses achieve their goals. His mantra is, “Do Better, Be Better, Win the Day,” which encapsulates his self-discipline, consistency, and accountability philosophy. He uses an innovative, custom-built, world-class digital platform that allows his clients to easily track their progress and see tangible results. His methods are designed to help his clients implement incremental changes that grow their success exponentially. Ben firmly believes that small changes create a major impact. His clients know him as their “Productivity PT,” and his accountability niche is tailored to the busy professional. He offers efficient, weekly 15-minute sessions that focus on the performance of the previous week, identify obstacles, and outline high-value tasks for the week ahead. All of this is tied to his clients’ quarterly and yearly goals, which were created using his proven method and digital platform. His work is not just about improving productivity, but it’s transforming lives.

372: AI as an Asset for Your Business with Meg Rentschler, MSW, PCC
372: AI as an Asset for Your Business with Meg Rentschler, MSW, PCC

There is much buzz circulating around the topic of artificial intelligence, and if we want to stay relevant in today’s world, we cannot overlook its value as it relates to our coaching profession. Can we use AI ethically as an asset to build our business? I say emphatically, YES! AI is a valuable tool that can help streamline our operations, enhance customer service, and provide helpful data to drive decisions about product development and offerings.

In this episode, we will explore how we can start small with specific AI strategies to create a big bang in our businesses in concrete ways. In engaging with AI tools, we have to break the blocks we have around trying something new and take steps forward that may pull us out of our comfort zone. Another key issue with using AI tools is that we must remain ethical and responsible as AI tools develop and evolve in the future/; AI-generated content still needs to be in our words and carry our voice. Join me for this interesting look at how AI tools might be just the boost your business needs in 2024!

371: Speak to Grow Influence and Income with Kim Carpenter, PCC
371: Speak to Grow Influence and Income with Kim Carpenter, PCC

Public speaking is something most people either hate or love. In fact, the fear of public speaking ranks at the top of the list for many people! Wherever you fall on the spectrum, the truth is that you can increase your reach, visibility, influence, AND income through public speaking. Want to learn how to speak from a stage to attract others into your circle? Join us to learn more on today’s show!

Kim Carpenter is an executive and leadership coach with whom I’ve been privileged to work in various roles for more than 10 years. With a solid commitment to awakening unbounded human potential, Kim has spent the past 15 years helping business leaders and their teams hone their leadership and communication skills to navigate change and create breakthrough results. She is the founder and principal of People at the Center, a boutique consulting firm that helps organizations develop thriving company cultures that align with their values and boost their bottom line. In this episode, Kim shares her proven strategies and tips to help you go from hating public speaking to thriving and multiplying your income through this platform.

369: Driving Business Engagement with Live Streaming with Tanya Smith
369: Driving Business Engagement with Live Streaming with Tanya Smith

What is the best way to connect with your audience? It all comes down to video! If you are not using live stream videos as part of your marketing strategy, you are losing out on massive opportunities. Join us in today’s show to find out why video is the best way to quickly and effectively engage with your audience.

Tanya Smith is a premier video coach, savvy business strategist, and the host of Stream Like A Boss TV. She is one of the most sought-after speakers on content marketing, known for her soothing voice and magnetic presence, and she understands what entrepreneurs need to do to drive business engagement. Tanya’s weekly live stream show, Stream Like A Boss (8 pm Eastern on Thursdays), is where she offers strategies and tools to help entrepreneurs attract people into their world and engage them. In today’s show, Tanya covers common objections about live stream content and techniques for diversifying video content to attract your audience and turn them into engaged clients. Tanya first joined us for Episode 24, Social Media Marketing, and I’m thrilled to welcome her back to the show to share more of her expertise.

364: How to Run Paid Ads and Grow Profit: Luke Charlton
364: How to Run Paid Ads and Grow Profit: Luke Charlton

Have you wondered how you can use paid advertising in your coaching business? Experts abound on this topic with a multitude of opinions about how to best grow your business. My goal is to give you valuable information to aid in making the best decisions for you, and running paid ads is, without a doubt, the best way to grow your business. Want to know more? Join us for today’s STaR Coach Show!

In 2013, Luke Charlton (aka The Aussie Hermit) decided to quit his comfortable six-figure-per-year government job, move halfway around the world, and start an online business as a coach. Thinking he knew enough about marketing to survive in one of the most expensive cities in the world (London), he quickly realized this online thing wasn’t as easy as it looked. Through years of trial and error that left him struggling and nearly going bankrupt, Luke finally discovered the formula for online success. Since then he has helped over 4,000 coaches grow their businesses online. In addition, he has been featured in The Six-Figure Coach Magazine, has spent over $16 million on advertising, has helped clients generate over $50 million in sales, and has written winning ads for world-leading experts such as Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, and many more. Now he spends his days as a hermit living somewhere near Byron Bay as he runs his ad agency and teaches other coaches how to get consistently high-paying clients with paid advertising.

362: Build a Rock Star Marketing Team: Nikki Nash
362: Build a Rock Star Marketing Team: Nikki Nash

Today’s show will help your business-building perspective as we dive deep into marketing. My guest will move the dial for you whether you are building a coaching business or using your entrepreneurial skills in other ways. You’ll learn valuable information about building your marketing team to spur the future growth of your business. Join us!

Nikki Nash is a master marketer who is known for crafting mind-blowing strategies, assembling kick-butt marketing teams, and freeing visionary CEOs from the marketing grind. Her previous work was in helping Fortune 500 companies and tech startups create more money. Now, she spends her time helping business owners meet their goals and reach their dreams. She hosts the podcast, Market Your Genius, and has written a book by the same name. You’ll learn what to consider in building and hiring a rockstar marketing team as you hear Nikki’s innovative approach to filling your programs with dream clients.

360: Be Seen and Shine: Show Up with Ease with Meg Rentschler, MSW, PCC
360: Be Seen and Shine: Show Up with Ease with Meg Rentschler, MSW, PCC

How are you getting in front of your audience? Today’s technology with social media and video opportunities opens doors that would have cost us thousands of dollars just a few years ago. Yet so many coaches have a real hesitancy about and resistance to getting in front of their audience with live video.

Today’s episode covers how you can eliminate barriers, access resources, and optimize your impact on the world by tapping into live video. I’m sharing ten strategies to help you show up, shine, and step into the video space with more consistency, confidence, and flair. Join me to learn more!

359: The Business of Coaching: Tomas Keenan
359: The Business of Coaching: Tomas Keenan

One common failure of coaches is in the business arena. Many of us love our coaching work, but we make costly mistakes in running our businesses successfully. My guest today shares his journey to entrepreneurship and how he learned to love the business of business. Join us to learn more!

Tomas Keenan is best known for his humble beginnings and lengthy career as a custom car audio installer. He is the epitome of a technician-turned-COO and has turned his learning into a profession as a successful coach for other industry leaders and business owners. He works with entrepreneurs who don’t want to be average but want to crush seven-figure plus businesses. He has been featured in Forbes, Mobile Electronics Magazine, CE Outlook, CEO Blog Nation, Fit Small Business, The Startup Growth, The Goodmen Project, and numerous blogs and podcasts. Tomas is a sought-after public speaker, two-time bestselling author, and Step It Up Entrepreneur Podcast host. He states that the key to his success is making progress every day, regardless of how small it may be. His latest book is Unf*ck Your Business: Stop Business Self-Sabotage by Getting Clear on Your Core Values NOW.

358: The What: Your Marketing Mojo with Sue Schöning (Part 2)
358: The What: Your Marketing Mojo with Sue Schöning (Part 2)

This BONUS episode is Part 2 of a special business-building series for coaches: The Why, What and How of Being a Wildly Successful Coach. In today’s show, you’ll learn the common problems that coaches face, what we need to do differently, and what we need to create as offers to give our clients the best value. Join us to learn more about developing your marketing mojo!
We wrap up this three-part series by inviting you to join us for a free, live webinar. Register today for the webinar on September 29 at 1 pm ET.
Sue Schöning is a coach with over 30,000 hours of individual and group client hours. Her work is exclusively online and connects her with global clients, including business executives, sports stars, media personalities, and other coaches. Drawing on her business and professional experience, Sue works across a broad range of different life circumstances, coming into her coaching career after transitioning from a nursing career. In 2013, she partnered with her husband, Franz, to create Coach Automator, an online marketing and business automation management platform aimed specifically at the coaching, wellness, and healing industry. Coach Automator is the perfect blend of Sue’s many years in business and marketing and her vast experience in the coaching and healing arena.

356: Why It Is Critical to Have an Online Presence with Sue Schöning
356: Why It Is Critical to Have an Online Presence with Sue Schöning

This BONUS episode is Part 1 of a special business-building series for coaches: The Why, What, and How of Being a Wildly Successful Coach. In today’s show, you’ll learn why an online presence is critical to your coaching business. My guest explains what you need to be doing as a coach, what you need to stop doing, and the things that are a complete waste of your time. Join us for this opening session of our series and come back for next week’s Part 2. We wrap up the three-part series with a live webinar on September 29 at noon (central time). Don’t miss it!

Sue Schöning is a coach with over 30,000 hours of individual and group client hours. Her work is exclusively online and connects her with global clients, including business executives, sports stars, media personalities, and other coaches. Drawing on her business and professional experience, Sue works across a broad range of different life circumstances, coming into her coaching career after transitioning from a nursing career. In 2013, she partnered with her husband, Franz, to create Coach Automator, an online marketing and business automation management platform aimed specifically at the coaching, wellness, and healing industry. Coach Automator is the perfect blend of Sue’s many years in business and marketing and her vast experience in the coaching and healing arena.

355: Market Through Emotional Connection: Chantal Cornelius
355: Market Through Emotional Connection: Chantal Cornelius

What would make 2024 a stellar year for you? As we enter the fall season, it’s the perfect time to assess your 2023 goals and look ahead to new accomplishments in a very successful 2024. If improving your marketing skills would help make 2024 a banner year for your business, today’s show is for you. My guest loves marketing, and she’s here to elevate our marketing process around understanding our client’s emotions. You’ll learn five strategies to be a better marketer and grow your business. Join us to learn more!

Chantal Cornelius started Appletree Marketing in 2000 and has helped hundreds of coaches, consultants, and speakers grow their businesses. She is the author of two books about growing successful businesses through marketing, and she is hard at work on a third book. Away from work, Chantal enjoys riding her horses, walking her dog, and working in her garden.

353: Tap into Your Genius Zone: Ruth Klein
353: Tap into Your Genius Zone: Ruth Klein

Tapping into the genius zone of your work creates a flow into your purpose and allows you to offer your work unapologetically and confidently. If you need a push to tap into your genius zone more fully, today’s show is just the one for you. Join us to learn more!
Ruth Klein is a Brand Visibility Strategist, a Master Book Coach, and the CEO of Expert Celebrity Branding. This author of seven bestselling books works with high-achieving entrepreneurs, coaches, sales professionals, and company founders to help them reach bold goals. Her focus is for her clients to expand into bigger possibilities, higher income, and unimaginable impact. Throughout her successful career spanning over 30 years, she has helped her clients create a 360-degree brand and convert their expertise and content into books, speeches, high-ticket programs, expansive incomes, and bold results. In today’s interview, Ruth brings her high energy level forward to offer listeners clarity and inspiration to step into their genius zone.

352: How to Respond to an RFP: Meg Rentschler, MSW, PCC
352: How to Respond to an RFP: Meg Rentschler, MSW, PCC

I love it when episode topics pop up organically in the STaR Coach Community. A community member recently faced the challenge of creating a proposal for an organization around assessments and coaching. In guiding her through the proposal process, I knew this would be a topic of interest and a great benefit to other coaches.

In this episode, you will learn the key elements to consider when creating a proposal, along with strategies that are applicable to individual and team coaching. This episode is packed with practical information to help you learn the best strategies for responding to an RFP (request for proposal). Join us to learn more!

348: What’s Your Highest Impact Action? with Jeanne Omlor
348: What’s Your Highest Impact Action? with Jeanne Omlor

Those of us who have been in the coaching field for many years have a responsibility to help those coming into our profession, and we want to make the path forward as clear as possible for them. Today’s guest and I are discussing the lessons we have learned in our many years of entrepreneurship with the hope of inspiring and encouraging other coaches. Join us to learn more in today’s packed show!
Marsha Clark is an executive coach and independent consultant who founded Marsha Clark and Associates in 2000. She has extensive experience in coaching, delivering workshops, and training around leadership development and more. As the author of Choose, written in 2004, Marsha has recently published Embracing Your Power: A Woman’s Path to Authentic Leadership and Meaningful Relationships. She has graciously prepared a download of her 23 best lessons learned, so please find that valuable resource here.

347: Shared Lessons on Entrepreneurial Success with Marsha Clark
347: Shared Lessons on Entrepreneurial Success with Marsha Clark

Those of us who have been in the coaching field for many years have a responsibility to help those coming into our profession, and we want to make the path forward as clear as possible for them. Today’s guest and I are discussing the lessons we have learned in our many years of entrepreneurship with the hope of inspiring and encouraging other coaches. Join us to learn more in today’s packed show!
Marsha Clark is an executive coach and independent consultant who founded Marsha Clark and Associates in 2000. She has extensive experience in coaching, delivering workshops, and training around leadership development and more. As the author of Choose, written in 2004, Marsha has recently published Embracing Your Power: A Woman’s Path to Authentic Leadership and Meaningful Relationships. She has graciously prepared a download of her 23 best lessons learned, so please find that valuable resource here.

345: Entrepreneurial Independence: Truth or Fiction? Meg Rentschler, MSW, PCC
345: Entrepreneurial Independence: Truth or Fiction? Meg Rentschler, MSW, PCC

Here in the US, we just celebrated Independence Day and the democracy, freedom, and independence that are wrapped up in the July 4th Holiday. In keeping with that theme, I wanted to focus today’s show on the independence and freedom we can find in our businesses. Every entrepreneur dreams of a life of freedom in running their business, but, very often, that’s not the case as the business ends up taking over every aspect of life.

Coaches become coaches for many different reasons and at many different phases of life; many times, someone becomes a coach after a lengthy, unsatisfying career in another field. So I ask, is YOUR business freedom-producing in your life? Let’s explore the most common pain points for coaches, and I’m including references to several past episodes where you can find more detailed ideas and solutions (See Resources). Join me to learn strategies to lessen your pain points and grow in independence, freedom, and joy in your entrepreneurial journey.

344: How to Get on TV and Captivate the Audience: Ronny Leber
344: How to Get on TV and Captivate the Audience: Ronny Leber

You can’t be a secret and a success at the same time. We want to be an expert in our field so people are drawn to work with us, and that means we have to be in front of them. There are specific steps to take around our messaging, capturing the attention of our audience, and delivering what we want people to hear, whether that’s through live social media appearances, writing a blog, or appearing on TV shows. My guest has proven expert tips to share in today’s show. Join us!
Ronny Leber is a renowned keynote speaker, stadium host, and legacy coach from Austria. He has entertained 5 million people worldwide through live sporting events, corporate events, and seminars. Since 2021, Ronny has logged over 1500 hours of live television as a host and anchorman. He has secrets to share about appearing on TV and maximizing every opportunity. Ronny hosts the weekly Ronny Leber Show, where he brings inspiring guests from the world of sports, business, and entertainment to viewers to share stories of success and overcoming obstacles in life. The Ronny Leber Show is available on YouTube and all major podcast providers.

342: Organization or Individual? Who’s Your Target Market?
342: Organization or Individual? Who’s Your Target Market?

Who is your target market? As coaches, we bring our specialties, expertise, and passion to the table, and some of us thrive in helping individuals unlock their full potential, while others excel in navigating organizational dynamics. Both avenues have their purpose and rewards, and today, we’ll explore how they differ and the impact they can have on your coaching experience. Your target market determines how best to build your coaching brand. We exist in a world driven by social media and various avenues of communication, so it’s important to understand the nuances of marketing and how to establish your presence and build your brand in ways that are tailored to your chosen coaching direction.

Let’s explore some of the similarities and differences we should consider in engaging with our target market, whether individual clients or organizations. Join us to learn more in today’s show!

338: Creating My Offer: Career Self-Care: Susan Collins, ACC
338: Creating My Offer: Career Self-Care: Susan Collins, ACC

How do you create products and offers that your clients need? We are covering this topic in today’s episode. Let’s talk about how you can lean into your expertise and be in control of your “talent strategy.”

I’m thrilled to be joined by Susan Collins, a friend, and client of mine. She’s a former talent acquisition leader who has had a front-row seat to watching careers rise and fall, always staying curious about why some people thrive and others, though incredibly talented, never realize their potential. With her extensive experience in the corporate arena, she has guided thousands of people through career decisions. Now, as a Career Growth Coach, Susan is focused on helping leaders create meaningful goals, find their way to successful career paths, and work with no regret. She takes an innovative approach to assist people in developing personal talent strategies so they can take control of their own career journeys. Her framework, the 8 Career Narratives, guides leaders as they navigate the corporate ladder to success.

336: What’s Your Value Proposition? with Meg Rentschler, MSW, PCC
336: What’s Your Value Proposition? with Meg Rentschler, MSW, PCC

How do YOU set the stage for the value of coaching?

In other words, what’s your value proposition? Since coaching is a relatively new and often misunderstood profession, many conversations are called coaching when they are something else entirely. In trying to create clarity about what we do with our clients, many coaches define their profession by saying what it is NOT, and I don’t believe that perspective brings value to our coaching. Let’s take a deeper look at how we set the stage for the value of coaching. Join me for this solo episode as I share four specific strategies for building and sharing your value proposition.

333: 5 Steps to Boost Your Sales Success: Nikki Rausch
333: 5 Steps to Boost Your Sales Success: Nikki Rausch

I hear many coaches say that they struggle to have smooth sales conversations and discovery calls. It is common to find yourself tongue-tied when it comes to naming your price and making the sales offer for someone to work with you. Fortunately for us, my guest today knows the sales process and has simple steps to help us be more confident and find sales success! Join us to learn Nikki’s sales secrets!

Nikki Rausch is the CEO of Sales Maven. She has the unique ability to transform the often misunderstood and scary selling process. Her 25+ years of selling to prestigious organizations like The Bill and Melinda Gates Foundation and NASA have helped her shatter sales records and garner several top producer awards along the way. Nikki works today with entrepreneurs and small business owners as she shows them how to sell successfully and authentically. She has written three books, one of which (The Selling Staircase) aligns perfectly with today’s topic. Listen to Nikki’s “5 Steps” that can prepare you to have the enrollment conversations that will make a difference in your business.

331: How to Develop a Magnetic Mindset with Meena Kumari Adnani
331: How to Develop a Magnetic Mindset with Meena Kumari Adnani

What are the stories you are telling yourself about how you engage with the sales process? The mindset we take is formed by our beliefs about our identity, integrity, and general view of sales. Would you like to be more magnetic in the sales process for your business and more comfortable in engaging with others? You’ve come to the right place! Join us to learn more from today’s expert guest!

Meena Adnani is a business and self-empowerment coach for female entrepreneurs. She qualified as a solicitor in England and as an attorney in New York; after several years of practicing law, she took on senior leadership positions in multinational companies, overseeing their business development and sales and marketing. In 2016, Meena went from multiple six figures to zero in her bank account due to a huge financial loss. Within two years, she rebuilt herself and surpassed seven figures through her coaching business. Since then, she has been mentoring women to start and scale their online businesses so they can increase to six figures and create financial and time freedom in their lives.

330: How Coaching Can Grow Your Consulting Business: Dr. Steven Goodwin, ACC
330: How Coaching Can Grow Your Consulting Business: Dr. Steven Goodwin, ACC

Coaching and consulting are two different roles that are often misunderstood, but they can work together beautifully to maximize your business impact and results. Our topic is how coaching can grow your consulting business. Today’s expert guest shares more in this conversation. Join us!

Dr. Steven Goodwin is the president and CEO of TurningWest, a national consulting firm that specializes in organization development and leadership. As a perpetual cheerleader for personal and organizational transformation, Steven has been a pastor, consultant, and coach. His life work is to enable organizations to harness the human potential embodied within each group so that they can create a more just world. He believes we all need to become better communicators through conflict and better at using that energy to make stronger relationships and better decisions. He is the author of Catching the Next Wave: Leadership Strategies for Turn-Around Congregations, along with several workbooks and articles. He is currently hard at work on a new book with the working title of Realigning Culture: Creating Organizational Transformation that Lasts.

327: Build Your Practice with Four Pillars with Lee Chaix McDonough, MSW, PCC
327: Build Your Practice with Four Pillars with Lee Chaix McDonough, MSW, PCC

If you are a new coach just starting your career, you’ll find in today’s episode what I wish someone had taught me many years ago. We need help focusing our attention on the most productive steps in building a coaching business. Let’s learn more about strengthening the four pillars of your thriving coaching business!

Lee Chaix McDonough is the founder of Coach with Clarity, a training and education company for life and business coaches. She hosts her podcast, Coach with Clarity, and is the author of an Amazon #1 bestseller, ACT on Your Business: Braving the Storms of Entrepreneurship and Creating Success Through Meaning, Mindset, and Mindfulness. While originally a clinical social worker and healthcare professional, Lee has leveraged those skills into her next career as a credentialed coach.

326: Excuse or Explanation with Meg Rentschler, MSW, PCC
326: Excuse or Explanation with Meg Rentschler, MSW, PCC

Our words are important! There is great power in the words we use, and they are the key to all spoken and written communication. Today’s show takes a look at how our word choices affect our responses, motivations, and actions we take. Our words come into play in the self-talk we tell ourselves and also in our language with others, either prompting forward movement and growth or potentially shutting down all growth. Join me as we examine our communication through the lens of two words in this question: Is it an excuse or an explanation?

325: How to Make Your Website a Profit Center with Buzz Buzinski
325: How to Make Your Website a Profit Center with Buzz Buzinski

Is your website bringing traffic to you? Are those website visitors being converted into clients? How do you feel about your website? Today’s guest challenges our thinking and gives his perspective on this crucial part of your business, including how we can maximize website opportunities and turn our website into a profit center. Join us to learn more!

Michael “Buzz” Buzinski is a lifelong entrepreneur, digital marketing thought leader, and author who has worked with over 1200 service-centric businesses. Through Buzzworthy Integrated Marketing, Buzz teaches people how to use their websites to effectively double their revenue by following his success formula. His passion for helping entrepreneurs comes from his 15-year struggle in his business, so he is relatable and knowledgeable in helping others avoid the time drain and frustration that are common in entrepreneurship. His book, The Rule of 26 for Service-Based Businesses: Three Steps to Doubling Website Revenue, was published in 2021. In today’s show, Buzz shares how we can reach more people, bring more value, and live the lifestyle that we want in today’s digital age.

320: Coaching from the Bench with Ilene Schaffer, PCC
320: Coaching from the Bench with Ilene Schaffer, PCC

What are the benefits to being in an organization that offers coaching to individuals and groups? What are the drawbacks? We are diving deep into these questions and more on today’s show. My guest and I are also discussing some of the questions we are asked most often about our profession, for example, what it means to be a coach, where to begin coach training, etc. Come join us to learn more!

316: Getting What You Really Want: Tommy Newberry
316: Getting What You Really Want: Tommy Newberry

Tommy Newberry is The NY Times and Wall Street Journal bestselling author of The 4:8 Principle and the founder and head coach of AchievingOPTIMAL, an organization that helps Christian entrepreneurs and their families maximize their full potential. He’s written numerous books, including the motivational classic, Success is Not an Accident, and he’s appeared on a variety of TV and radio shows. 

314: Gen Z Coaches: Our Exciting Future: Tim Harrison, ACC
314: Gen Z Coaches: Our Exciting Future: Tim Harrison, ACC

Today’s show is a treat for you as we meet a member of the new generation of exciting young coaches who is making a huge impact in the world. He shares his journey and concept of coaching, along with information about his exciting non-profit. Our conversation is topped off with an extraordinary performance that you don’t want to miss! Join us!

Tim Harrison, ACC, is a San Diego native, Rice University graduate, and resident of Houston, Texas. After graduating into a world in crisis because of the pandemic and social unrest, he turned down a coveted job in consulting to pursue his life mission, “To inspire and equip people to realize their potential.” This led Tim to create the non-profit EPOG (“Enjoyable Pain of Growth”) Academy with the mission to make personal development part of education. EPOG makes professional leadership coaching accessible so that high school students from all zip codes can access top-tier resources that empower them to take control of their future. Tim is one of the youngest coaches in the US to earn his ACC credential from the International Coaching Federation, and he’s an active Leadership Coach, public speaker, peer-reviewed social scientist, consultant, and performing artist.

313: Bringing Your Unique Essence Energy to Marketing: Karen Cappello, MCC 
313: Bringing Your Unique Essence Energy to Marketing: Karen Cappello, MCC 

The energy and presence that we bring into our market are vitally important. Our being as a coach very much determines how we engage with potential clients, and our level of engagement is everything. Join us to learn more!

Karen Cappello is a Master Certified Coach, business and executive coach, communications specialist, motivational speaker, and coach trainer. She collaborates with leaders and executive coaches to promote highly beneficial business outcomes. With over 30 years of expertise and experience in business management, financial planning, and higher education, she has brought her broad-based background to her coaching clientele. Her level of excellence is evidenced by her former Chief Learning Officer position with the International Coach Academy in Australia, her work with Ford Motor Company’s executive leadership program, and her work with leaders from the World Health Organization. Her passion is to help coaches bring their work into the world, and you’ll hear that in today’s conversation. We discuss the energy with which we engage with prospective clients, along with how our energy and presence align for successful marketing and why having market research conversations is a game-changer for coaches.

309: Revisiting Episode 1: Creating Your Coaching Business with Cynthia Loy Darst
309: Revisiting Episode 1: Creating Your Coaching Business with Cynthia Loy Darst

I’m changing things up today as we revisit a very important episode for the STaR Coach Show. We are going back to Episode 1 and my very first guest. The content is still relevant and timely today, so I hope you get value from this flashback. Join us!

Cynthia Loy Darst is a Master Certified Coach who is known as a passionate pioneer in the coaching industry. An experienced coach since 1992, Cynthia joined me way back when for our very first episode, and she walked us through some things coaches should think about in building their business. Cynthia also helped deepen our understanding of the nuances of the client partnership and why you need to reassess the coaching agreement down the road. Based in Los Angeles, Cynthia and her husband, David (also a coach), are partners in their companies, The Inspiration Point and Team Darst. They do work with individuals, teams, couples, partnerships, and organizational systems. Cynthia’s book, Meet Your Inside Team: How to Turn Internal into Clarity and Move Forward with Your Life, was published in 2018.

308: Simplify Proposals with Russell Pearson
308: Simplify Proposals with Russell Pearson

Writing proposals is a necessary task that can become an obstacle that stops us in our tracks. The process can be a deep, dark rabbit hole that we fall down, but it doesn’t have to be that way. Today’s guest has insights and wisdom that will help you simplify the proposal process. Join us to learn more!

Russell Pearson is a business strategist, designer, keynote speaker, and artist. He has been working with passionate yet frustrated business owners to transform the way they grow their organizations for over 25 years. He is the founder of Crimson Fox Creative Studios and hosts The Marketing Report podcast. He is also the Past National President of Professional Speakers Australia. I’m excited to introduce you to Russell in today’s show!

307: On Coaching Impact and Leadership with Marlene Thomas, PCC
307: On Coaching Impact and Leadership with Marlene Thomas, PCC

Connecting with other coaches can be just the right thing to propel your coaching to the next level of growth and impact. Coaching impact and leadership go hand-in-hand, and we are diving into these topics with today’s guest. Join us to learn more!

Marlene Thomas is the president and CEO of Thomas Management Consulting, a woman-owned small business providing strategic consulting and executive coaching services to federal, state, and private sector businesses. With over 25 years of experience in leadership and executive coaching, organizational development, and project management, Marlene is dedicated to supporting individual employers and leaders in building productive partnerships, teams, and workplaces. She is the current president and former membership director of the Metro DC Chapter of the International Coaching Federation, the largest city chapter in the world with over 1700 members. In today’s show, we discuss what we have gained through volunteering for ICF leadership roles, how coaching impacts the world, and how ICF members are empowered through their connections with each other.

306: Repurpose Content Like a Champion: Colin Gray, Ph.D.
306: Repurpose Content Like a Champion: Colin Gray, Ph.D.

In today’s online world, content is everything. You have to produce content to let people know what you do, what you believe in, and what you offer your clients. Creating new content can be very intimidating and exhausting! Repurposing your existing content can make all the difference. Join us to hear more from today’s guest!

Dr. Colin Gray is a podcaster, speaker, and the founder of The Podcast Host and Alitu. The Podcast Host is a huge audio, video, and written resource on how to create a successful show. Alitu is a web app that includes everything you need to make your podcast in the easiest way possible but still maintain full creative control. It includes call recording, automated audio cleanup, adding theme music, and building/hosting for your show. In today’s episode, Colin teaches us about the power of audio, the helpful resources that are available, and his best tips for creating a successful podcast.

305: Self Leadership for Young Women: Sarah Kenny, ACC
305: Self Leadership for Young Women: Sarah Kenny, ACC

How do coaches become clear about exactly who they want to coach? While that clarity might come easily for some in our profession, I know that many coaches struggle greatly to figure this out. My guest today found her coaching sweet spot, and she’s sharing helpful information that you can use in your quest to niche down. Join us to learn more!

Sarah Kenny is a certified coach, mentor, and positive role model for adolescent girls. She believes that self-empowered girls will change the world, and her mission is to create a more just, equitable society by helping them develop critical life and leadership skills, especially the ones they don’t learn in school. Sarah helps girls navigate the challenges of adolescence while developing higher self-esteem, confidence, and courage so they can thrive as young women and transform into impactful leaders. Based in Austin, Texas, Sarah has her master’s degree in Gender Studies and is an Accredited Certified Coach with the International Coaching Federation. She is an avid yogi, the mama of two fur babies, and a diehard Parks & Rec fan.

304: I Didn’t Ask For a Coach with Meg Rentschler, MSW, PCC
304: I Didn’t Ask For a Coach with Meg Rentschler, MSW, PCC

Today’s topic is one that comes up often. How do we approach coaching with the client who didn’t ask to be coached? We are taking a close look at the coaching relationship with someone who has volunteered or feels like they’ve been “sentenced” to coaching. There are some unique considerations in setting up this kind of partnership. Let’s talk about it.

302: The 4 S’s Key to Business Success: Hilmon Sorey
302: The 4 S’s Key to Business Success: Hilmon Sorey

Today’s show covers key elements to help you thrive and soar to new heights as a business owner. If you are stuck in the struggle and wondering what you can do to turn things around and excel in achieving your goals, THIS is the show for you. Join us to hear more from today’s expert guest!

Hilmon Sorey is the co-founder of the CoachCRM sales coaching software platform and co-founder of ClozeLoop, a sales strategy training and enablement firm with offices around the world. He is also a partner in a seed-stage venture capital firm and the author of eight top-selling books on sales, sales management, and coaching. Throughout his career, he has helped build teams in companies ranging from early-stage startups to established companies like Salesforce, Box, and Survey Monkey. He is an award-winning trainer of over 15,000 salespeople and over 5,000 executives. Hilmon is a sought-after speaker around the globe, and I’m honored that he took the time to be on the show during his recent vacation in Milan.

300: The Power of Celebration: Meg Rentschler, MSW, PCC
300: The Power of Celebration: Meg Rentschler, MSW, PCC

Welcome to our 300th episode!! I’m so excited to celebrate this milestone, and I’m appreciative of every single step that brought me to this point. To mark this special moment in time, we are doing something very different: my coach, Rick Tamlyn, is turning the tables to interview me. Join us to see how this conversation unfolds!

299: Embrace Sales: Catherine Brown
299: Embrace Sales: Catherine Brown

We all know that part of having a successful business is selling, but most of us cringe at the sound of the word “sales.” Today’s show will teach you how to embrace the reality of selling, including getting past the mindset issues that some of us have around selling ourselves and our services. Come join the conversation to learn more from today’s expert guest!

Catherine Brown is the author of How Good Humans Sell: The Proven Path to B2B Sales Success. As a veteran of 25+ years of B2B (business to business) selling, she understands what it means to build a business during challenging times. She launched her first sales consulting firm in 2003, and now runs the sales training firm, Extra Bold Sales, where she coaches others to sell with confidence. Her sales system includes psychology research that gets to the heart of why people don’t sell effectively, and she trains on the reasons people buy. With honesty and transparency, Catherine shares insights about her sales process that take the frustration and worry out of business development, along with how we can apply our coaching methods to our sales.

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I would love to hear from you! If you have feedback on the show, ideas or who you would like to hear from or would like to schedule a no cost strategy session please let me know.