BUSINESS BUILDING
Creating a Profitable and Sustainable Business
Creating a profitable and sustainable business allows us to create a stable foundation and income so that we can show up with confidence and calm in the coaching partnership. When we are clear about what we do, who we serve and the value that our services provide we are more likely to attract the kind of clients that light us up and that will most benefit from our services. This collection includes episodes that:
- Explore Business Lessons Learned from Experienced Coaches
- Provide Social Media Strategies
- Teach marketing strategies
- Look at being a public speaker, author, trainer
- Discuss personal branding
- Dive into websites and SEO
- Explore business foundations with organization, legal and financial management
- Provide insights into assessments
- Selling to Corporations
Want Clients & Income?
Dive into Business Building
327: Build Your Practice with Four Pillars with Lee Chaix McDonough, MSW, PCC
As coaches, it is SO easy to get caught up in all the things we need to do to build our businesses and neglect our health. Our bodies are the foundation for every success we achieve, and if we neglect our physical health, our bodies will someday demand our attention and focus. Let’s find out more about how our health habits can affect our business’s bottom line. Join us!
325: How to Make Your Website a Profit Center with Buzz Buzinski
As coaches, it is SO easy to get caught up in all the things we need to do to build our businesses and neglect our health. Our bodies are the foundation for every success we achieve, and if we neglect our physical health, our bodies will someday demand our attention and focus. Let’s find out more about how our health habits can affect our business’s bottom line. Join us!
313: Bringing Your Unique Essence Energy to Marketing: Karen Cappello, MCC
The energy and presence that we bring into our market are vitally important. Our being as a coach very much determines how we engage with potential clients, and our level of engagement is everything. Join us to learn more!
Karen Cappello is a Master Certified Coach, business and executive coach, communications specialist, motivational speaker, and coach trainer. She collaborates with leaders and executive coaches to promote highly beneficial business outcomes. With over 30 years of expertise and experience in business management, financial planning, and higher education, she has brought her broad-based background to her coaching clientele. Her level of excellence is evidenced by her former Chief Learning Officer position with the International Coach Academy in Australia, her work with Ford Motor Company’s executive leadership program, and her work with leaders from the World Health Organization. Her passion is to help coaches bring their work into the world, and you’ll hear that in today’s conversation. We discuss the energy with which we engage with prospective clients, along with how our energy and presence align for successful marketing and why having market research conversations is a game-changer for coaches.
309: Revisiting Episode 1: Creating Your Coaching Business with Cynthia Loy Darst
I’m changing things up today as we revisit a very important episode for the STaR Coach Show. We are going back to Episode 1 and my very first guest. The content is still relevant and timely today, so I hope you get value from this flashback. Join us!
Cynthia Loy Darst is a Master Certified Coach who is known as a passionate pioneer in the coaching industry. An experienced coach since 1992, Cynthia joined me way back when for our very first episode, and she walked us through some things coaches should think about in building their business. Cynthia also helped deepen our understanding of the nuances of the client partnership and why you need to reassess the coaching agreement down the road. Based in Los Angeles, Cynthia and her husband, David (also a coach), are partners in their companies, The Inspiration Point and Team Darst. They do work with individuals, teams, couples, partnerships, and organizational systems. Cynthia’s book, Meet Your Inside Team: How to Turn Internal into Clarity and Move Forward with Your Life, was published in 2018.
308: Simplify Proposals with Russell Pearson
Writing proposals is a necessary task that can become an obstacle that stops us in our tracks. The process can be a deep, dark rabbit hole that we fall down, but it doesn’t have to be that way. Today’s guest has insights and wisdom that will help you simplify the proposal process. Join us to learn more!
Russell Pearson is a business strategist, designer, keynote speaker, and artist. He has been working with passionate yet frustrated business owners to transform the way they grow their organizations for over 25 years. He is the founder of Crimson Fox Creative Studios and hosts The Marketing Report podcast. He is also the Past National President of Professional Speakers Australia. I’m excited to introduce you to Russell in today’s show!
307: On Coaching Impact and Leadership with Marlene Thomas, PCC
Connecting with other coaches can be just the right thing to propel your coaching to the next level of growth and impact. Coaching impact and leadership go hand-in-hand, and we are diving into these topics with today’s guest. Join us to learn more!
Marlene Thomas is the president and CEO of Thomas Management Consulting, a woman-owned small business providing strategic consulting and executive coaching services to federal, state, and private sector businesses. With over 25 years of experience in leadership and executive coaching, organizational development, and project management, Marlene is dedicated to supporting individual employers and leaders in building productive partnerships, teams, and workplaces. She is the current president and former membership director of the Metro DC Chapter of the International Coaching Federation, the largest city chapter in the world with over 1700 members. In today’s show, we discuss what we have gained through volunteering for ICF leadership roles, how coaching impacts the world, and how ICF members are empowered through their connections with each other.
306: Repurpose Content Like a Champion: Colin Gray, Ph.D.
In today’s online world, content is everything. You have to produce content to let people know what you do, what you believe in, and what you offer your clients. Creating new content can be very intimidating and exhausting! Repurposing your existing content can make all the difference. Join us to hear more from today’s guest!
Dr. Colin Gray is a podcaster, speaker, and the founder of The Podcast Host and Alitu. The Podcast Host is a huge audio, video, and written resource on how to create a successful show. Alitu is a web app that includes everything you need to make your podcast in the easiest way possible but still maintain full creative control. It includes call recording, automated audio cleanup, adding theme music, and building/hosting for your show. In today’s episode, Colin teaches us about the power of audio, the helpful resources that are available, and his best tips for creating a successful podcast.
305: Self Leadership for Young Women: Sarah Kenny, ACC
How do coaches become clear about exactly who they want to coach? While that clarity might come easily for some in our profession, I know that many coaches struggle greatly to figure this out. My guest today found her coaching sweet spot, and she’s sharing helpful information that you can use in your quest to niche down. Join us to learn more!
Sarah Kenny is a certified coach, mentor, and positive role model for adolescent girls. She believes that self-empowered girls will change the world, and her mission is to create a more just, equitable society by helping them develop critical life and leadership skills, especially the ones they don’t learn in school. Sarah helps girls navigate the challenges of adolescence while developing higher self-esteem, confidence, and courage so they can thrive as young women and transform into impactful leaders. Based in Austin, Texas, Sarah has her master’s degree in Gender Studies and is an Accredited Certified Coach with the International Coaching Federation. She is an avid yogi, the mama of two fur babies, and a diehard Parks & Rec fan.
304: I Didn’t Ask For a Coach with Meg Rentschler, MSW, PCC
Today’s topic is one that comes up often. How do we approach coaching with the client who didn’t ask to be coached? We are taking a close look at the coaching relationship with someone who has volunteered or feels like they’ve been “sentenced” to coaching. There are some unique considerations in setting up this kind of partnership. Let’s talk about it.
302: The 4 S’s Key to Business Success: Hilmon Sorey
Today’s show covers key elements to help you thrive and soar to new heights as a business owner. If you are stuck in the struggle and wondering what you can do to turn things around and excel in achieving your goals, THIS is the show for you. Join us to hear more from today’s expert guest!
Hilmon Sorey is the co-founder of the CoachCRM sales coaching software platform and co-founder of ClozeLoop, a sales strategy training and enablement firm with offices around the world. He is also a partner in a seed-stage venture capital firm and the author of eight top-selling books on sales, sales management, and coaching. Throughout his career, he has helped build teams in companies ranging from early-stage startups to established companies like Salesforce, Box, and Survey Monkey. He is an award-winning trainer of over 15,000 salespeople and over 5,000 executives. Hilmon is a sought-after speaker around the globe, and I’m honored that he took the time to be on the show during his recent vacation in Milan.
300: The Power of Celebration: Meg Rentschler, MSW, PCC
Welcome to our 300th episode!! I’m so excited to celebrate this milestone, and I’m appreciative of every single step that brought me to this point. To mark this special moment in time, we are doing something very different: my coach, Rick Tamlyn, is turning the tables to interview me. Join us to see how this conversation unfolds!
299: Embrace Sales: Catherine Brown
We all know that part of having a successful business is selling, but most of us cringe at the sound of the word “sales.” Today’s show will teach you how to embrace the reality of selling, including getting past the mindset issues that some of us have around selling ourselves and our services. Come join the conversation to learn more from today’s expert guest!
Catherine Brown is the author of How Good Humans Sell: The Proven Path to B2B Sales Success. As a veteran of 25+ years of B2B (business to business) selling, she understands what it means to build a business during challenging times. She launched her first sales consulting firm in 2003, and now runs the sales training firm, Extra Bold Sales, where she coaches others to sell with confidence. Her sales system includes psychology research that gets to the heart of why people don’t sell effectively, and she trains on the reasons people buy. With honesty and transparency, Catherine shares insights about her sales process that take the frustration and worry out of business development, along with how we can apply our coaching methods to our sales.
296: Your Financial Freedom Plan with Brian Bogaert
Today’s show is all about business success. We are weaving thoughts about success concerning freedom in your life, which can make all the difference in creating the life you want. The foundation for the freedom you crave is a financial plan that works, and my guest today has the answers for you. Join us to learn more!
Brian Bogaert is the owner of Next Level Success Coaching. Brian is absolutely passionate about the value of freedom because working for years in corporate America brought him a lack of freedom that “crushed his soul.” He loves helping people reach their financial goals, and he’s totally dedicated to education and empowerment to help people reach the next level of success. In today’s conversation, we’ll look at ways to empower ourselves in creating a financial plan for freedom that allows us to step into our work in the fullest way and not be cut off at the knees when things like global pandemics occur. We want to engage in work that lights us up, but we need a plan in place that opens us up for financial freedom. Brian shares his expertise, mindset, and practical tips to create your financial freedom plan!
294: The Confidence Habit: Dr. Jon Finn
Today’s show focuses on a very important aspect of life: our habits. Are your habits working FOR you or AGAINST you? Our habits can influence our confidence level, and confidence is essential in the way we engage with others in the coaching profession. Join us to learn more!
Dr. Jon Finn wrote his best-selling book, The Habit Mechanic: Fine-Tune Your Brain and Supercharge How You Live, Work, and Lead because his life’s mission is to help people be their best in the challenging modern world. His book has been proven to change lives! People have called it “a manual for life” and “a toolkit for success.” With over 30 self-improvement tools, it’s like three books in one!
Dr. Jon Finn founded the award-winning Tougher Minds consultancy and has three psychology-related degrees, including a Ph.D. He has worked in performance psychology, resilience, and leadership science for over 20 years. Tougher Minds uses cutting-edge insights from psychology, behavioral science, neuroscience, and world champions to help organizations develop “Habit Mechanics” and “Chief Habit Mechanics” made of resilient people, outstanding leaders, and world-class teams. Having trained and coached over 10,000 people, Dr. Finn and his colleagues work with global businesses, high-growth startups, individuals, elite athletes, coaches and teams, leading educational institutes, families, the UK government, and think tanks.
292: What Do You Know About the Global ICF? with Anik Clemens, ACC
Today, we will be diving into some things that the global organization, The International Coaching Federation, is doing to grow the industry and change with the times as it meets the needs of a diverse world.
I am delighted to have Anik Clemens on the show today to discuss what the ICF has done and is doing to grow the industry globally. Anik joined ICF Global in October 2018 as a Regional Development Manager, then Volunteer Engagement Director, and now Strategic Development Director for North America, Latin America, and the Caribbean. In this role, her focus is on developing local and regional markets, deepening member and volunteer engagement, developing long-term partnerships, and sustaining healthy chapter communities.
291: Break Through the Noise and Find Your Own Voice: Sara Sabin
There is SO much noise vying for your attention in the world. The reality is that what works and is right for someone else might not be the best path for you. So, how do you determine what is the best fit for you? Join us for today’s conversation and learn how to break through the noise and find your authentic voice.
ounded two start-up companies and built a multi-six-figure coaching practice, working with successful leaders and entrepreneurs of high-growth, seven-figure businesses. Sara writes regularly for The Fast Company and Entrepreneur Magazine as part of her Leadership Network. She built her business through trial and error without throwing money to ads or being ever-present on every social media platform, learning that simplicity and a “less is more” approach leads to success. Today, Sara helps other coaches and consultants build their businesses through a personalized version of her proven roadmap to success by helping them select 2-3 core, relevant strategies that help them soar. She loves helping others build high-value coaching practices in simple and cost-effective ways with the clients they love.
290: Secrets to Successful Discovery Calls with Meg Rentschler, MSW, PCC
One of the most important parts of the coaching business can also be daunting and frustrating. We are talking about those discovery calls, or consultations, that we have with prospective clients. How do we create an environment that invites the prospect in, while realizing that every prospect is not going to be an ideal fit for us? We are covering it all in today’s show, from the preparation of the call to the follow-up. Join me to learn more!
288: What is Your Coaching Methodology? with Laura Berman Fortgang
Everything about your coaching boils down to methodology, which encompasses the How, What, and Why of your...
280: Capturing Your Client’s Words: Copywriting Secrets with Sarah Talbert
Today’s conversation is all about getting your message out to your clients through the world of copywriting. You will...
279: Being a Premium Coach: Frank Macri
Today’s conversation brings you much value around what you charge for your coaching services. You’ll find ideas to tweak...
277: Uncomplicate Entrepreneurship with Podcast Guesting: Kristin Molenaar
We are discussing a timely topic and one that is near and dear to my heart. This episode centers around how we can...
276: Uninstalling Our Mind Apps: Sallie Wagner
Today’s show tackles an important topic related to our mindset. We all have “mind apps” going on in our heads; these...
275: Use Time Blocking to Create a Rich and Balanced Life: Ashao FreeSky
Today’s show is packed with actionable strategies for creating a better workflow in your life. Whether you are new to...
274: My Life Lessons: Meg Rentschler, MSW, PCC
I have a secret to share with you today. It’s my birthday! I thought it would be a great time to have a heart-to-heart...
273: How to Position Yourself as the Go-To Expert: Claudia Miller
Today’s topic is relevant to every business even if you aren’t a coach! To position yourself as an expert, you have to...
271: Create a 5 Star Client Experience: Meg Rentschler, MSW, PCC, Executive and Mentor Coach
I hope your personal and professional life is off to a tremendous start in 2022! The most effective coaches teach from...
270: Give a Speech, Come Home with Clients: Caterina Rando
If 2022 finds you struggling as a business owner and looking for expert advice, this show is for you. If you want to...
269: Manage Your Energy, Elevate Your Income: Nadine & Derek Nicholson
Happy 2022! I hope your year is off to a great start! If you’ve ever had feelings of burnout and exhaustion, this show...
267: Building the Confidence You Need to Show Up Online: Meg Rentschler
Many barriers can get in the way of building the businesses we want. One barrier that comes up for many people is...
263: Having Win-Win Sales Conversations: Doug Brown
Today’s show takes a look at key components to coaching success. We are discussing using your coaching skills in a sales conversation to create win-win energy, inviting the most ideal clients to work with you, and listening to what the client needs. Another topic is inviting clients into your world in a way that is […]
262: The Secret to Going Viral with Eva DeVirgilis
Whether with an audience of one, a gathering of hundreds, or an online presence that touches tens of thousands, we all want to captivate people with what we say. Today’s show covers the specifics of capturing the attention of others with your words. Join us to learn more! Eva DeVirgilis is an actress and makeup […]
261: How to Leverage Your Business for Maximum Energy, Impact and Income with Meg Rentschler
In today’s solo episode, I’m sharing my expertise about what successful coaches do to leverage their time and energy to maximize their income, impact, and growth. Join me to learn more about how to give your clients what they need. Show Highlights: ● Why I’ve created a resource page with tools you can use ● […]
260: Find Your Edge, Live More Deeply: David Wood
Welcome to the STaR Coach Show! However you show up in this big world of coaching, there is something here for you in today’s show. We are discussing how finding the edge lights you up and propels your business forward. Join us to learn more! David Wood is a former consulting actuary to Fortune 100 […]
259: From Free to Fee: Your Steps to Client Enrollment
Today’s show looks closely at the steps we take to move a client into our world. We are diving into specific actions necessary to continue to grow the know, like, and trust factor so that clients want to engage with us. Join us to learn more! Nancy Giere spent a lifetime in the corporate training […]
258: Are You Productive or Just Busy? Steven Kirch, Ph.D.
Are you confused about the next steps to growth in your business? Barriers and challenges are always in front of us, and it’s important to prioritize those next steps to progress. Join us to learn how to avoid shiny object syndrome and be your most productive instead of just busy. Steven Kirch is a productivity […]
257: Beginner’s Guide: Pricing and Packaging Coaching Services
Show Highlig In today’s solo episode, we are discussing a common issue that comes up for new coaches. It encompasses the whole realm of our money mindset, valuing what we offer to clients, and packaging our services, and it can be a difficult journey to navigate when you are starting out in your quest for […]
256: Navigating Business Through Black Swan Events: Sam Palazzolo
We are diving into an important topic that is especially relevant to what’s happening in our world today. Global and national events that produce landscape shifts are often referred to as “black swan” events; they buckle us at the knees and knock the wind right out of us, but we have to be prepared for […]
255: Marketing Made Fun: Ann Bennett
If you’re a business owner, you know that marketing is essential, but it doesn’t have to be a drag. In today’s show, we’re taking a fresh and fun approach to the marketing piece of entrepreneurship. Join us to learn more! Ann Bennett is the founder of Renegade Branding and has spoken across the country and […]
254: Dare to Be Bold: Rick Tamlyn, MCC
Today’s show might challenge us to think differently and expand the ways we engage and bring our impact into the world. Let’s explore together how we can dare to be brave, bold, and courageous with our clients! Rick Tamlyn inspires people to be their best. He teaches that every experience, emotion, reaction, and relationship is […]
253: How to Capture the Attention of Your Audience: Neil Gordon
252: How to Improve Your Website SEO: Eric Seropyan
249: Client Attraction Strategies: Jacob Ratliff
The inescapable truth is that a successful coaching business requires clients. Who are they? Where are they? How do I find them? What do I say to them? How do I attract them to my business? If you find these questions confusing and perplexing, join me for today’s show, where we discuss all things related […]
248: Know Your Numbers, Build Your Profit: Michelle Cooper
Financial flow in your business is an important topic, and we are stripping it down to basics today. We need a strong foundation that creates a financial base that allows us to create as we want–instead of living with messy financial situations. Join us as today’s guest shares valuable tips and insights. Michelle Cooper is […]
246: My Journey from Corporate Leader to Leadership Coach: Ed Evarts
Today’s show is a close look at my guest’s journey from corporate leadership into leadership coaching. He shares with transparency how his steps unfolded and the decisions he made along the way. Join us to hear his inspiring story! Ed Evarts is the founder and president of Excellius Leadership Development, an organization focused on coaching […]
245: What Do I Need to Start My Coaching Business? A Beginner’s Guide: Meg Rentschler, MSW, PCC
In today’s show, we are answering a question that comes to me often: What do I need to start my coaching business? Just getting started can be overwhelming, but there are a few simple steps to take to get your business up and running. Join me! As much as you want to use your coaching […]
244: Building Confidence Through Courage: James Allen
Fear: it gets in the way of what we want to accomplish in many areas of life. The key to squelching fear is building confidence in what we do and how we engage with people. If fear has gotten the best of you in the past, join us today to learn more about being courageous […]
243: Structure Supports Success: Lizabeth Wesely-Casella
How strong are the standard operating procedures at your business? Can you take a vacation with confidence, knowing your systems and processes are in place even if you aren’t there? Today’s show takes a deeper look at those supporting pieces that need to be in place so our businesses can function well and create flow […]
242: The Power of Story: Jane Tabachnick
Everyone loves a story. There is power in storytelling as we can connect and engage with others. Facts and figures may be hard to remember, but people will remember a story. Join us to learn more about how coaches can increase their connection and visibility by using a story. Jane Tabachnick is the founder of […]
241: What is the Transformation You Offer?
What are the results you offer to your coaching clients? If you don’t have a ready answer, or you default to a vague and lofty generalization, then today’s show is just for you. It is absolutely key that coaches have clarity about the transformation we bring to our clients. How we speak and present our […]
240: Finding Alignment: Kristin Kaufman
What does it mean to live a well-aligned life? The concept of alignment is essential for the effective coach to understand. Today’s focus brings a different perspective than our recent discussion of soul alignment back in Episode 238, so I hope you’ll join us to learn more. Kristin Kaufman is the founder of Alignment, Inc., […]
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