BUSINESS BUILDING

Creating a Profitable and Sustainable Business

Creating a profitable and sustainable business allows us to create a stable foundation and income so that we can show up with confidence and calm in the coaching partnership.   When we are clear about what we do, who we serve and the value that our services provide we are more likely to attract the kind of clients that light us up and that will most benefit from our services.  This collection includes episodes that: 

 

  • Explore Business Lessons Learned from Experienced Coaches
  • Provide Social Media Strategies
  • Teach marketing strategies
  • Look at being a public speaker, author, trainer
  • Discuss personal branding
  • Dive into websites and SEO
  • Explore business foundations with organization, legal and financial management
  • Provide insights into assessments
  • Selling to Corporations

Want Clients & Income?

Dive into Business Building

299: Embrace Sales: Catherine Brown
299: Embrace Sales: Catherine Brown

We all know that part of having a successful business is selling, but most of us cringe at the sound of the word “sales.” Today’s show will teach you how to embrace the reality of selling, including getting past the mindset issues that some of us have around selling ourselves and our services. Come join the conversation to learn more from today’s expert guest!

Catherine Brown is the author of How Good Humans Sell: The Proven Path to B2B Sales Success. As a veteran of 25+ years of B2B (business to business) selling, she understands what it means to build a business during challenging times. She launched her first sales consulting firm in 2003, and now runs the sales training firm, Extra Bold Sales, where she coaches others to sell with confidence. Her sales system includes psychology research that gets to the heart of why people don’t sell effectively, and she trains on the reasons people buy. With honesty and transparency, Catherine shares insights about her sales process that take the frustration and worry out of business development, along with how we can apply our coaching methods to our sales.

263: Having Win-Win Sales Conversations: Doug Brown
263: Having Win-Win Sales Conversations: Doug Brown

Today’s show takes a look at key components to coaching success. We are discussing using your coaching skills in a sales conversation to create win-win energy, inviting the most ideal clients to work with you, and listening to what the client needs. Another topic is inviting clients into your world in a way that is […]

262: The Secret to Going Viral with Eva DeVirgilis
262: The Secret to Going Viral with Eva DeVirgilis

Whether with an audience of one, a gathering of hundreds, or an online presence that touches tens of thousands, we all want to captivate people with what we say. Today’s show covers the specifics of capturing the attention of others with your words. Join us to learn more! Eva DeVirgilis is an actress and makeup […]

260: Find Your Edge, Live More Deeply: David Wood
260: Find Your Edge, Live More Deeply: David Wood

Welcome to the STaR Coach Show! However you show up in this big world of coaching, there is something here for you in today’s show. We are discussing how finding the edge lights you up and propels your business forward. Join us to learn more! David Wood is a former consulting actuary to Fortune 100 […]

259: From Free to Fee: Your Steps to Client Enrollment
259: From Free to Fee: Your Steps to Client Enrollment

Today’s show looks closely at the steps we take to move a client into our world. We are diving into specific actions necessary to continue to grow the know, like, and trust factor so that clients want to engage with us. Join us to learn more! Nancy Giere spent a lifetime in the corporate training […]

258: Are You Productive or Just Busy? Steven Kirch, Ph.D.
258: Are You Productive or Just Busy? Steven Kirch, Ph.D.

Are you confused about the next steps to growth in your business? Barriers and challenges are always in front of us, and it’s important to prioritize those next steps to progress. Join us to learn how to avoid shiny object syndrome and be your most productive instead of just busy. Steven Kirch is a productivity […]

257: Beginner’s Guide: Pricing and Packaging Coaching Services
257: Beginner’s Guide: Pricing and Packaging Coaching Services

Show Highlig In today’s solo episode, we are discussing a common issue that comes up for new coaches. It encompasses the whole realm of our money mindset, valuing what we offer to clients, and packaging our services, and it can be a difficult journey to navigate when you are starting out in your quest for […]

256: Navigating Business Through Black Swan Events: Sam Palazzolo
256: Navigating Business Through Black Swan Events: Sam Palazzolo

We are diving into an important topic that is especially relevant to what’s happening in our world today. Global and national events that produce landscape shifts are often referred to as “black swan” events; they buckle us at the knees and knock the wind right out of us, but we have to be prepared for […]

255: Marketing Made Fun: Ann Bennett
255: Marketing Made Fun: Ann Bennett

If you’re a business owner, you know that marketing is essential, but it doesn’t have to be a drag. In today’s show, we’re taking a fresh and fun approach to the marketing piece of entrepreneurship. Join us to learn more! Ann Bennett is the founder of Renegade Branding and has spoken across the country and […]

254: Dare to Be Bold: Rick Tamlyn, MCC
254: Dare to Be Bold: Rick Tamlyn, MCC

Today’s show might challenge us to think differently and expand the ways we engage and bring our impact into the world. Let’s explore together how we can dare to be brave, bold, and courageous with our clients! Rick Tamlyn inspires people to be their best. He teaches that every experience, emotion, reaction, and relationship is […]

248: Know Your Numbers, Build Your Profit: Michelle Coop
248: Know Your Numbers, Build Your Profit: Michelle Coop

Financial flow in your business is an important topic, and we are stripping it down to basics today. We need a strong foundation that creates a financial base that allows us to create as we want–instead of living with messy financial situations. Join us as today’s guest shares valuable tips and insights. Michelle Cooper is […]

246: My Journey from Corporate Leader to Leadership Coach: Ed Evarts
246: My Journey from Corporate Leader to Leadership Coach: Ed Evarts

Today’s show is a close look at my guest’s journey from corporate leadership into leadership coaching. He shares with transparency how his steps unfolded and the decisions he made along the way. Join us to hear his inspiring story! Ed Evarts is the founder and president of Excellius Leadership Development, an organization focused on coaching […]

244: Building Confidence Through Courage: James Allen
244: Building Confidence Through Courage: James Allen

Fear: it gets in the way of what we want to accomplish in many areas of life. The key to squelching fear is building confidence in what we do and how we engage with people. If fear has gotten the best of you in the past, join us today to learn more about being courageous […]

243: Structure Supports Success: Lizabeth Wesely-Casella
243: Structure Supports Success: Lizabeth Wesely-Casella

How strong are the standard operating procedures at your business? Can you take a vacation with confidence, knowing your systems and processes are in place even if you aren’t there? Today’s show takes a deeper look at those supporting pieces that need to be in place so our businesses can function well and create flow […]

242: The Power of Story: Jane Tabachnick
242: The Power of Story: Jane Tabachnick

Everyone loves a story. There is power in storytelling as we can connect and engage with others. Facts and figures may be hard to remember, but people will remember a story. Join us to learn more about how coaches can increase their connection and visibility by using a story. Jane Tabachnick is the founder of […]

241: What is the Transformation You Offer?
241: What is the Transformation You Offer?

What are the results you offer to your coaching clients? If you don’t have a ready answer, or you default to a vague and lofty generalization, then today’s show is just for you. It is absolutely key that coaches have clarity about the transformation we bring to our clients. How we speak and present our […]

240: Finding Alignment: Kristin Kaufman
240: Finding Alignment: Kristin Kaufman

What does it mean to live a well-aligned life? The concept of alignment is essential for the effective coach to understand. Today’s focus brings a different perspective than our recent discussion of soul alignment back in Episode 238, so I hope you’ll join us to learn more. Kristin Kaufman is the founder of Alignment, Inc., […]

239: Walking Entrepreneurial Path: Henry Daas
239: Walking Entrepreneurial Path: Henry Daas

One of the goals of this show is to connect coaches with the strategies, tools, and resources they need to achieve their goals. Today’s episode covers what it looks like for a coach to partner with entrepreneurs to help them build thriving businesses. Henry Daas is a serial entrepreneur who started his first business in […]

238: Soul Alignment: Sara Loos
238: Soul Alignment: Sara Loos

One thing I love about doing this show is getting different perspectives from different guests. Today’s show explores how coaches can use soul alignment to help clients tap into their greatest potential. Sara Loos is a transformational coach who, for 20 years, has been helping women in leadership roles learn to make soul-aligned choices so […]

237: The Marvels of Mastering Memory: Chester Santos
237: The Marvels of Mastering Memory: Chester Santos

One thing we all need to improve is our memory skills. How important is it for a coach, leader, business owner, or entrepreneur to have sharp memory skills? How can these skills increase your value and profitability? Does it take superior intelligence to sharpen your memory, or are there practical techniques that anyone can learn? […]

235: Use a Book To Create Multiple Streams of Income: Jyotsna Ramachandran
235: Use a Book To Create Multiple Streams of Income: Jyotsna Ramachandran

Do you have a book in you that the world is waiting to read? You may not realize that writing a book can increase your visibility and income flow, leverage your wisdom, and bring added value to your clients. My guest today breaks down the process and teaches us the basics. Join us to learn […]

234: LinkedIn: The Coaching Way: Kyle Elliott
234: LinkedIn: The Coaching Way: Kyle Elliott

We know that social media interaction is a vital part of the coaching profession. However, many questions remain about how to handle social media in the best way. Today’s show gives you insight and perspective on increasing your value and visibility on LinkedIn. Join us to learn more! Kyle Elliott, MPA, CHES, is the founder, […]

230: Create an Elevator Pitch that Wows with Chala Dincoy
230: Create an Elevator Pitch that Wows with Chala Dincoy

I’m absolutely sure that today’s show will bring value to your coaching business! We are covering a topic that I hear mentioned repeatedly by other coaches, which is how to create an elevator pitch that wows and attracts clients. If your elevator pitch needs a tune up to leave the humdrum behind and take your […]

228: Skyrocket Your Sales with Angela Henderson
228: Skyrocket Your Sales with Angela Henderson

If you’re ready to skyrocket your sales, then join us for today’s show. We will learn how to engage our minds for success in moving forward in our businesses. My guest delivers bucket loads of wisdom and inspiration in the form of techniques that you can apply today! Join us! Angela Henderson is an author, […]

227: Creating a Content Calendar and Other Social Media Strategies: Megan Winkler
227: Creating a Content Calendar and Other Social Media Strategies: Megan Winkler

We are in the middle of Women’s History Month, bringing you great content covering different aspects of our coaching work. Today’s show highlights social media marketing, which most people find challenging. My guest shares key takeaways about how we create freedom through structure in social media. Megan Winkler is a spiritual business coach and marketing […]

226: Creating a Membership Program: Meghann Conter
226: Creating a Membership Program: Meghann Conter

We are always looking for different ways to leverage our small businesses to create the impact we want. One way to make that happen is with a membership site. I met today’s guest at a conference, and I knew I had to have her on the show to share her expertise. We are covering the […]

224: Six Steps to Building a Thriving Coaching Business: Bryan Kramer
224: Six Steps to Building a Thriving Coaching Business: Bryan Kramer

Today’s show brings us information about taking a closer look at how we can build our business. As always, we are bringing strategies, tools, and resources to take your coaching business to the next level! Bryan Kramer is the co-founder of H2H Companies and a renowned business performance coach, global keynote speaker, executive trainer, two-time […]

223: Creating a Lead Magnet that Your Market Wants: Nancy Fields
223: Creating a Lead Magnet that Your Market Wants: Nancy Fields

Today’s show covers the one thing I wish I’d known earlier and done better. We are learning about lead magnets: what they are, how to create them, and why you need them. Bringing value to your clients in the work that you do will build an engaged, interactive, warm audience. Nancy Fields loves “teaching people […]

221: Are You Retreat Ready: Tamara Golden
221: Are You Retreat Ready: Tamara Golden

Today’s show is all about new possibilities for 2021! When we make changes to our business, we know that there is an impact on our home life and work life. After going through 2020, it’s a great time to consider a unique opportunity to include in your services offered to clients. We are talking about […]

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