What if public speaking could become one of the most effective ways to attract your ideal coaching clients? You don’t need a huge audience, a fancy stage, or years of speaking experience to get started. Sometimes, the best opportunities are much closer than you think.
In today’s episode, Meg Rentschler welcomes Leisa Reid, speaking strategy mentor, founder of Get Speaking Gigs Now, and CEO of the International Speaker Network. With more than 600 speaking engagements behind her, Leisa helps coaches and entrepreneurs turn public speaking into a repeatable strategy for building visibility, establishing credibility, and growing their businesses.
Meg and Leisa explore how to move beyond the fear of public speaking, clarify your message, and identify speaking opportunities that align with your goals. You’ll discover why a signature talk is essential, how to find potential speaking engagements through your existing network, and what to include in a speaker one-sheet.
They also discuss one of the most important aspects of speaking for business growth: inviting your audience to take the next step. Leisa explains why delivering too much information can work against you and how to create a natural transition from providing value to offering your coaching services.
Whether you’re considering your first speaking engagement or looking for ways to make your presentations more effective, this conversation will help you approach the stage with greater clarity, confidence, and purpose.
About the Guest
Leisa Reid is the Speaking Strategy Mentor, founder of Get Speaking Gigs Now™, and CEO of the International Speaker Network™. With more than 600 speaking engagements and over a decade of experience, she helps established business owners use public speaking to attract clients and grow their businesses.
A best-selling author of 10 books, Leisa combines extensive speaking experience with a practical, results-focused approach. She helps entrepreneurs connect their expertise, message, speaking strategy, and offers so the right speaking opportunities lead to meaningful conversations and new clients.
Show Highlights
- Overcome hesitation about public speaking. Learn why having an important message to share can help you move beyond the discomfort of becoming more visible.
- Understand the different types of speaking opportunities. Explore free presentations, paid keynotes, virtual events, podcasts, and other ways to share your expertise.
- Get clear on your message and ideal audience. Identify what your potential clients need to hear and how your expertise can help them.
- Create a signature talk and develop a presentation you can adapt for different audiences, venues, and time limits.
- Find speaking opportunities within your existing network.
- Prepare a speaker one-sheet. Learn what to include and why having your speaking information readily available makes booking easier.
- Build a long-term speaking strategy. Use conference research, calls for speakers, and relationship-building to develop future opportunities.
- Practice until your message feels natural. Understand why delivering your presentation aloud is more effective than simply reviewing your slides.
- Avoid overwhelming your audience. Provide valuable insights without trying to teach everything you know in one presentation.
- Turn speaking engagements into coaching opportunities. Create a clear, comfortable invitation that helps interested audience members take the next step.
Resources
Connect with Leisa!
- Get Speaking Gigs Now — Explore Leisa’s speaking programs and resources:
- Free Resource: Leisa’s 5 Top Tips to Get More Speaking Gigs
- Free Ticket to the International Speaker Network:
Connect with Meg!
- Mentor Coaching with Meg — Strengthen your coaching skills and continue your professional development.
- STaR Coach Community — Connect with fellow coaches and access Leisa’s exclusive Pearl of Wisdom on structuring a signature talk.
- STaR Coach Show Website — Explore previous episodes, coaching resources, and opportunities to grow your coaching practice.
